Highlights from the conversation:
Hyper-personalization: Establishing hyper-personalization tools to drive engagement and growth and thereby build a great digital experience that is simple, intuitive, and natural and needs the integration of data and analytics.
Strategic partnership over a tactical relationship: Tactical partnership focuses on more short-term activities and tasks, but a strategic partnership requires more trust and commitment from both parties, yielding much greater results.
Thought leadership, best practices, and expertise: The hallmark of a successful partnership to deliver value. At its core, it is about valuable contributions backed by a well-informed, researched value proposition that can help move the needle on important issues.