Virtusa Recognized as Global Leader in Gen AI Services by ISG Provider Lens® - Read report
SOUTHBOROUGH, Mass., Oct. 21, 2024 - Virtusa, a global provider of digital business strategy, digital engineering, and IT services, has been awarded the first-ever Client Growth Program of the Year Award and the prestigious Gold Award for Driving Partner Collaboration by Momentum ITSMA. These recognitions highlight Virtusa's relentless pursuit of marketing excellence and commitment to delivering solutions that drive operational efficiencies and measurable business outcomes.
The Client Growth Program of the Year Award celebrates Virtusa’s innovative growth marketing model, which closely aligns marketing and sales teams, creating a seamless interlock between the solutions, alliances, and practices that shape what Virtusa offers, and the sales teams that bring these solutions to customers. This approach drives demand, accelerates business growth, and ensures that marketing KPIs are directly tied to sales goals, fostering a collaborative, high-performance commercial organization.
Meanwhile, the Gold Award for Driving Partner Collaboration reflects Virtusa’s ability to work hand-in-hand with key partners, driving joint business opportunities that benefit customers and ensure long-term success. By reducing technical debt and enabling continuous platform modernization, Virtusa and its partners empower clients to focus on innovation and capitalize on new revenue streams.
“These awards highlight our dedication to delivering solutions that not only support the business but also drive impactful results for our clients,” said Madhuri Bhuyan, Senior Vice President of Marketing & Inside Sales at Virtusa. “At Virtusa, we strive to ensure that every marketing initiative is aligned with business objectives and that our teams work in sync to create value. Winning these prestigious awards is a testament to our team's hard work and our commitment to excellence in everything we do.”
Virtusa’s Growth Marketing model has been instrumental in fostering collaboration across sales and marketing functions, helping the company achieve significant business outcomes. Virtusa’s ongoing efforts in aligning marketing and sales will continue to build on this momentum, with plans to scale the model and enhance the application of MarTech and AI-driven tools to further improve efficiency and scalability.