Colombo, (November 10, 2014) – Virtusa Corporation (NASDAQ GS: VRTU), a global business consulting and IT outsourcing company that combines innovation, technology leadership and industry solutions to transform the customer experience, bagged the Gold award in the Export category at the SLIM Brand Excellence Awards 2014 becoming the Export ‘Brand of the Year’. Offering world class solutions, Virtusa’s operations in Sri Lanka received this award in appreciation of the success it has achieved in global markets.
“We are delighted to be recognized by the Sri Lanka Institute of Marketing (SLIM) as one of the country’s foremost service brands. The awards are a testament to our global team’s passion and commitment to excellence in service delivery” said Madu Ratnayake, head of digital and senior vice president / general manager at Virtusa. “The relentless efforts of our team members have helped turn Virtusa into a truly global brand over the years. As our greatest brand ambassadors, Virtusans live the Virtusa brand at every touch point with our clients, enabling us to grow at an unprecedented pace and to stand out amongst IT service providers around the world.”
Virtusa also took home the bronze award in the B2B category - a recognition that SLIM reserves for the best among the ‘Business to Business’ brands in the country. This marks the third consecutive year that Virtusa has received an award in this category. Virtusa also bagged three gold awards at the recent National Chamber of Exporters Awards (NCE Awards) in Sri Lanka in recognition of its contributions to the country’s export earnings.
Sanjeev Palihawadana, senior director and delivery center head at Virtusa, Sri Lanka stated, “We are proud to be recognized as an outstanding brand by SLIM – the national institute for marketing in Sri Lanka. Such awards are only made possible through the tireless efforts and skills of countless Virtusans around the world. They have delivered world class solutions time and time again, also helping us win the undying trust of our customers.”
The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and rewards the outstanding efforts of exceptional marketers. Through this event, SLIM endeavors to not only encourage best practices in branding, but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region. The event translates as industry recognition of the motivation, dedication and hard work that great marketers have demonstrated in making brand champions. Each year SLIM’s panel of judges evaluates the contenders for each category of award, looking for those elusive qualities which elevate a brand above the sea of nondescript products.