Cookies play an essential role in digital marketing and customer experience as they help marketers know more about their website visitors and their behavior by tracking information about them. Cookies are usually used for data tracking, better personalization, and ad targeting based on user demographics, interest, location, and preferences. But the increasing privacy concerns about data bring new regulations about cookies and how advertisers use them. As a result, cookies will eventually become non-existent, leaving marketers to achieve personalization in a cookieless world.
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