Perspective

Redefining Insurance BrokerTech

How domain-driven engineering is powering the next-gen insurance broker

Arun John,

Director – Insurance Consulting

Published: April 29, 2025

Traditional insurance brokerage platforms are struggling to keep up with the pace of digital transformation and the evolving expectations of both clients and carriers. According to McKinsey’s research, insurance carriers will be able to improve productivity and reduce operational expenses by up to 40% while improving their customers’ experience over the next decade. Yet many brokers remain tethered to outdated, siloed systems that limit agility and innovation. This disconnect is stalling growth, increasing operational complexity, and making it harder to deliver value in a fast-moving, tech-driven market.

This blog explores how domain-driven engineering (DDE) reshapes the BrokerTech landscape—enabling next-generation insurance brokers to build smarter, more resilient, and customer-centric platforms. By reading this post, you will learn why DDE matters in modern brokerage, how it tackles the industry's most pressing tech challenges, and what steps forward-looking brokers are taking to future-proof their tech stacks.

Outdated systems are holding brokers back

The insurance brokerage industry is at a critical crossroads. While customer expectations have evolved, demanding real-time service, personalized solutions, and seamless digital experiences, many brokers are still operating on legacy systems that were never designed to handle the complexities of today’s market. These monolithic, siloed platforms make innovating, integrating new technologies, or keeping up with regulatory changes challenging. The result is a system that is slow to adapt, costly to maintain, and prone to error.

This situation did not emerge overnight. Over the years, broker operations have grown organically—often through mergers, acquisitions, or incremental tech upgrades—creating a patchwork of disconnected processes and applications. The problem is further compounded by the industry’s traditional focus on policy management rather than customer-centricity. As a result, brokers are facing a mounting tech debt that prevents them from delivering the flexible, data-driven experiences clients now expect.

The rising pressure—and opportunity—for change

For brokers, the stakes have never been higher. On the one hand, the challenges are growing: increasing customer expectations, regulatory complexity, and competitive threats from digital-native insurtechs. On the other hand, the opportunity to transform is significant. Those who embrace modern engineering practices can unlock new efficiencies, create better customer experiences, and carve out a competitive advantage in an increasingly commoditized market.

Challenge: Operational inefficiency and lack of agility

Many brokers operate with fragmented systems requiring manual workarounds to process quotes, manage policies, or report claims. These inefficiencies create friction for both internal teams and end customers. Moreover, the lack of standardized data models and integration points makes it nearly impossible to adopt new tools or respond to market shifts quickly.

Opportunity: Build scalable, customer-centric platforms

By modernizing their tech stack with a domain-driven approach, brokers can break down monolithic systems into modular, manageable components that align directly with business functions. This makes delivering features faster, scaling operations more efficiently, and staying aligned with evolving customer needs easier.

Challenge: Stale innovation pipeline

When IT teams are stuck maintaining brittle systems, they have little bandwidth for innovation. That’s a huge problem in an era where insurtechs are rapidly rolling out AI-driven pricing models, instant quote generation, and self-service portals.

Opportunity: Accelerate innovation through autonomy

Domain-driven engineering empowers cross-functional teams to own distinct parts of the business domain, like quoting, underwriting, or claims, and innovate independently. This decentralization shortens feedback loops, improves product quality, and helps bring new capabilities to market faster.

How domain-driven engineering transforms BrokerTech

To meet today's demands, brokers need to move away from traditional all-in-one systems and adopt a modern engineering strategy that prioritizes agility, scalability, and domain expertise. Domain-driven engineering is not just a buzzword—it's a practical approach to building software that mirrors the complexity of real-world business operations.

Aligning technology with business domains

At the heart of DDE is the idea that systems should reflect the structure and language of the business. Instead of building applications around generic technical layers (e.g., UI, database, services), DDE organizes software around specific domains such as policy issuance, customer onboarding, or commission tracking. This makes the software more intuitive, maintainable, and adaptable to change.

Teams work closely with domain experts—like underwriters, CSRs, and compliance officers—to define a shared language and model their domain’s core workflows. This “ubiquitous language” improves communication between technical and non-technical stakeholders, reducing misunderstandings and misalignment.

Embracing a microservices and event-driven architecture

Once business domains are clearly defined, brokers can build modular services around them. A microservices architecture allows each domain to operate independently, reducing dependencies and enabling faster deployments. This is especially powerful in a BrokerTech setting, where frequent changes to product offerings, regulatory rules, or partner integrations are the norm.

Event-driven design complements this by enabling real-time communication between services. For example, when a policy is issued, an event can trigger downstream services like invoicing, notifications, or analytics, without tightly coupling them. This decoupled model supports scalability, resilience, and responsiveness across the platform.

Enabling autonomous, cross-functional teams

A key benefit of DDE is forming small, cross-functional teams that take end-to-end ownership of a domain. These teams can work independently, deploy changes faster, and iterate based on customer feedback—all without stepping on the toes of other parts of the organization.

For brokers, this means less reliance on massive, months-long release cycles and more frequent, focused improvements to individual areas of the business. Over time, this adds up to a more responsive, resilient, and innovative brokerage operation.

Taking the first step toward domain-driven engineering

Adopting domain-driven engineering is not an overnight transformation—it is a journey that begins with understanding your business domains and mapping your current architecture to them. Here’s how to get started:

  • Assess and map your domains
    Start by conducting a domain discovery workshop. Bring together key stakeholders from business, product, and technology teams to define the brokerage’s core domains. Map existing systems and processes to these domains and identify overlaps, inefficiencies, and bottlenecks.
  • Prioritize areas with high impact
    Look for domains that are both critical to business success and currently underserved by your existing systems. These are prime candidates for modernization. Consider starting with customer onboarding, quoting, or claims- areas where improved speed and transparency can deliver outsized results.
  • Build a pilot team and prove the model
    Spin up a dedicated team for one priority domain. Let them define a shared language, architect a modular service, and deliver measurable outcomes. Use this pilot as a model for scaling DDE across the organization.

Now is the time to act. The tools, frameworks, and success stories are already out there. The question is: Are you ready to redefine what BrokerTech can be?

Arun John

Arun John

Director – Insurance Consulting

Arun is an insurance subject matter expert heading the Insurance domain team at Virtusa. He brings 20+ years of experience in the insurance domain, including product management, insurance operations, delivery management, pre-sales, and thought leadership. During his career in mainstream insurance and IT, he has worked on core policy administration systems, digital automation solutions, and accelerators across multiple geographies.

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