The author would like to thank Krishna Thiagarajan, Senior Vice President of Analytics, Insights & Data; Saurabh Agrawal, Senior Vice President of Data Offerings; and Gwyllen Daandels, Senior Vice President, Head of Offerings in Europe, for their valuable contributions to this essay.

Grand View Research estimate of global video streaming market in 2023; https://www.grandviewresearch.com/industry-analysis/video-streaming-market
https://bwmarketingworld.com/article/india-stands-as-second-largest-market-for-netflix-526779#:~:text=According%20to%20Netflix's%20stock%20exchange,which%20garnered%208.3%20million%20views.
https://builtin.com/artificial-intelligence/ai-in-banking
https://www.youtube.com/watch?v=ArjJ5K10mZ8
Customer obsession has emerged as a way to transform businesses through profound customer understanding, engagement, and empowerment. It is a strategic imperative for businesses to thrive and differentiate themselves in today’s fiercely competitive and digitally driven landscape—what’s not to like? https://www.forrester.com/bold/customer-obsession/
https://www.statista.com/statistics/871513/worldwide-data-created/
One petabyte holds 1000 terabytes (TB) or 1,000,000,000,000,000 bytes.
https://en.wikipedia.org/wiki/Data_lake
https://www.macrotrends.net/stocks/charts/UBER/uber-technologies/revenue
Northwestern Kellogg School of Management report, “Uber: Applying Machine Learning to Improve the Customer Pick-up Experience,” by Mohnanbit Sawhney, Biru Shah, Ryan Yu, Evegeny Rubtsov, and Pallavi Goodman, January 14, 2020
https://www.nytimes.com/2024/08/26/business/uber-netherlands-fine-driver-data.html
https://www.statista.com/statistics/1173911/uber-global-net-revenue-region/
https://backlinko.com/uber-users#ubers-us-rideshare-market-share
https://www.cjr.org/analysis/cnn-thompson-zaslav-turnaround-time.php
https://www.nytimes.com/2024/02/07/business/media/new-york-times-q4-earnings.html
https://www.artificialintelligence-news.com/news/how-coca-cola-is-using-ai-to-stay-at-the-top-of-the-soft-drinks-market/
https://d3.harvard.edu/platform-digit/submission/starbucks-winning-on-rewards-loyalty-and-data/
https://www.rejoiner.com/resources/amazon-recommendations-secret-selling-online
Wavestone. https://wwa.wavestone.com/app/uploads/2023/12/DataAI-ExecutiveLeade rshipSurveyFinalAsset.pdf

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