Digital publishing

Reimagine digital publishing for master data management

Millennial behaviors and technology drivers are disrupting the business models of publishers. Newer content formats such as rich-media, short-form content, e-books, and online subscription models are in vogue today. Publishers need to adopt a digital first approach and simplify legacy IT to seamlessly deploy new technologies. Virtusa's DNA of innovation helps publishers re-imagine digital publishing landscape by leveraging new and emerging technologies such as Internet of Things (IoT), machine to machine (M2M), robotic process automation (RPA), and blockchain.

We provide targeted services and solutions to bridge the clients journey across the digital divide
  • Subscriber Management
    Virtusa’s data management solutions offer master data management (MDM), data integration, data governance, and business intelligence (BI) capabilities to help you experience an in-depth 360-degree view of your subscribers. This integrates customer information across multiple channels, systems, devices, and products while enabling enterprises to improve the interaction experience, increase cross-selling, drive customer loyalty, and improve retention.
  • Smart Content
    To establish a multi-channel content strategy or to generate personalized content for improved user experience, Virtusa develops solution to digitize, acquire, optimize, and reuse digital assets. We help publish content that is contextual, meaningful, and relevant. Virtusa’s content strategy and solutions focus on information architecture, taxonomy, content governance, creation, and delivery.
  • Big Data
    Virtusa’s Data Monetization solutions provide data and analytics on a single platform that seamlessly provides information on customers, operations, billing, and social media across B2C and B2B clients. Information Services providers increasingly recognize the need for exploring ways to tap large volumes of under-utilized data that can transform businesses. Our data management strategies and solutions help organizations define the best approaches for data architecture, data quality, governance, visualization, metadata, taxonomy, security, and storage.
  • Artificial Intelligence (AI) + Cognitive Computing
    Artificial intelligence (AI) is rapidly becoming the core of digital transformation. Advances in Big Data and Cloud have significantly improved the adoption of AI over the past few years. Cognitive technologies can quickly understand the data landscape, learn from it, and reason through it. Our AI-led robotic processes can automate manual operations across billing, service, and customer care operations. Virtusa’s proprietary RPA solution accelerator, ‘Accello’ provides an easy, efficient, and cost-effective way to automate processes.
  • Blockchain
    Today’s transactional systems use antiquated techniques for sharing information and executing contracts. Blockchain is finding an increased adoption in the information services space. We help our clients identify areas of business that are vulnerable to blockchain threats and create new business models. From design to deployment, we bring significant expertise and accelerators across strategy and design, sandbox, solution accelerators, security, and privacy. Using our Blockchain Sandbox, we can convert an idea to an MVP in three to four weeks’ time to fast track blockchain experiments.
We provide targeted services and solutions to bridge the clients journey across the digital divide

Transformative digital technology solutions

Dramatically increase the success of your digital transformation. Whether developing net new solutions or scaling existing processes and staff worldwide, Virtusa helps you reach your goals in some of today’s most complex and fast-moving use cases

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