Digital Themes

Virtusa / Information Services / Data Monetization
Generate new revenue streams by monetizing data

In today’s digital landscape, Information services organisations are increasingly aware that they have huge volumes of data that could deliver value, but is often sitting unused. This is particularly true in the context of digital publishing and information services organizations; global footprints, constant mergers and acquisitions and day-to-day operations have led to unprecedented volumes of data, including structured, open, and unstructured data.

Unlocking this data promises huge benefits for Information services enterprises, yet to date many have struggled to do so. Now is the time to act. As businesses become increasingly commoditized, information services enterprises need to find new ways to generate revenues and create new services.

Our Solutions

Smart Content

Digitize content for creating engaging user experiences

Smart Content

We help publish content that is contextual, meaningful and relevant. Whether you are establishing a multi-channel content strategy or creating engaging user experiences through personalization. Virtusa’s content strategy and solutions focus on information architecture, taxonomy, content governance, creation, and delivery. We help develop strategies to digitize, acquire, optimize and reuse digital assets

Big Data

Data monetization approach to generate new revenue opportunities

Big Data

Virtusa’s Data Monetization solutions provide data and analytics on a single platform which seamlessly provides information on customers, operations, billing and social media across B2C and B2B clients. Information Services providers are increasingly recognizing the fact that they have large volumes of under-utilized data and are looking for meaningful ways to utilize this available data. Our data management strategies and solutions help organizations define the best approaches for data architecture, data quality, governance, visualization, metadata, taxonomy, security, and storage

Subscriber Management

Enterprise data management solutions that drive customer loyalty and improve retention

Subscriber Management

Virtusa’s Data management solutions offer Master Data Management (MDM), Data Integration, Data Governance, and Business Intelligence (BI) capabilities to achieve a true 360-degree view of your subscribers. This integrates customer information across multiple channels, systems, devices, and products while enabling enterprises to improve the interaction experience, increase cross-selling, drive customer loyalty and improve retention.