In today’s digital landscape, Information Services organizations increasingly realize that huge volumes of valuable data remain unused and there is a need to put it to work to reap its benefits. This is particularly true in the context of Digital Publishing and Information Services organizations; global footprints, constant mergers and acquisitions, and day-to-day operations have led to the growth of unprecedented volumes of big data, including structured, open, and unstructured data.
The monetization of this data promises huge benefits for Information Services enterprises. Yet, to date, many have struggled to do so. Now is the time to act! As businesses become increasingly commoditized, Information Services enterprises need to find ways to generate revenues and create new services.