Practice Marketing Manager
Job description
Role Overview
As the Practice Marketing Lead for Global Technology Practices, you will drive the strategic priority of enabling growth through a market opportunity aligned, offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio, actively shape sales motions, demand creation initiatives, pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings — one that is programmatic, governed, sales-aligned, and outcome-driven. You will act as an orchestrator and integrator, working closely with practice leaders, offering owners, partnerships, sales, and account teams to bring coherent, repeatable, and scalable GTM motions to life.
Key Objectives
Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays
Drive clarity and focus on market opportunities, ICPs, and priority segments
Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue
Enable an integrated, full-funnel marketing approach spanning thought leadership through opportunity creation and client advocacy
Create governance, cadence, and operational discipline across global practice marketing efforts
What You Will Do
Drive market opportunity & portfolio clarity
Lead segmentation & ICP refinement
Align to sales motions & plays
Build & refresh offerings portfolio content
Execute integrated GTM programs & campaigns
Shape analyst & market perception
Establish governance & operating cadence.
How You Will Measure Success
Increased pipeline and revenue influence from portfolio-led GTM motions
Strong alignment to sales plays and account plans
Clear, consistent market narratives for priority technology portfolios
Improved focus and repeatability in practice marketing execution
Trusted partnership with practice, sales, and industry leadership
What You Bring Experience
12+ years of B2B marketing experience (enterprise technology solutions and services)
Proven success leading portfolio, solution, or practice marketing at scale
Demonstrated ability to align marketing with sales motions, plays, and commercial outcomes
Experience operating in a global, matrixed organization Skills & Capabilities
Skills & Capabilities
Strong market and buyer orientation with an outside-in mindset
Deep understanding of enterprise sales cycles and buying behavior
Ability to translate strategy into practical, executable GTM programs
Comfort working across strategy, execution, and enablement Personal Attributes
Personal Attributes
Orchestrator mindset: Able to align diverse stakeholders without direct authority
Commercial acumen: Understands how marketing influences pipeline and revenue
Change leadership: Comfortable challenging legacy models and driving new ways of working
Strategic storyteller: Able to simplify complexity and shape compelling market narratives
Collaborative and resilient: Thrives in ambiguity and builds momentum through partnership
Why This Role Matters
This role is central to redefining how our technology practices show up in the market. The Practice Marketing Lead will help shift marketing from supporting sales to shaping demand, from capability-led storytelling to market-led plays, and from one-off execution to a scalable, portfolio-led GTM engine
Qualification
Role Overview
As the Practice Marketing Lead for Global Technology Practices, you will drive the strategic priority of enabling growth through a market opportunity aligned, offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio, actively shape sales motions, demand creation initiatives, pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings — one that is programmatic, governed, sales-aligned, and outcome-driven. You will act as an orchestrator and integrator, working closely with practice leaders, offering owners, partnerships, sales, and account teams to bring coherent, repeatable, and scalable GTM motions to life.
Key Objectives
Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays
Drive clarity and focus on market opportunities, ICPs, and priority segments
Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue
Enable an integrated, full-funnel marketing approach spanning thought leadership through opportunity creation and client advocacy
Create governance, cadence, and operational discipline across global practice marketing efforts
What You Will Do
Drive market opportunity & portfolio clarity
Lead segmentation & ICP refinement
Align to sales motions & plays
Build & refresh offerings portfolio content
Execute integrated GTM programs & campaigns
Shape analyst & market perception
Establish governance & operating cadence.
How You Will Measure Success
Increased pipeline and revenue influence from portfolio-led GTM motions
Strong alignment to sales plays and account plans
Clear, consistent market narratives for priority technology portfolios
Improved focus and repeatability in practice marketing execution
Trusted partnership with practice, sales, and industry leadership
What You Bring Experience
12+ years of B2B marketing experience (enterprise technology solutions and services)
Proven success leading portfolio, solution, or practice marketing at scale
Demonstrated ability to align marketing with sales motions, plays, and commercial outcomes
Experience operating in a global, matrixed organization Skills & Capabilities
Skills & Capabilities
Strong market and buyer orientation with an outside-in mindset
Deep understanding of enterprise sales cycles and buying behavior
Ability to translate strategy into practical, executable GTM programs
Comfort working across strategy, execution, and enablement Personal Attributes
Personal Attributes
Orchestrator mindset: Able to align diverse stakeholders without direct authority
Commercial acumen: Understands how marketing influences pipeline and revenue
Change leadership: Comfortable challenging legacy models and driving new ways of working
Strategic storyteller: Able to simplify complexity and shape compelling market narratives
Collaborative and resilient: Thrives in ambiguity and builds momentum through partnership
Why This Role Matters
This role is central to redefining how our technology practices show up in the market. The Practice Marketing Lead will help shift marketing from supporting sales to shaping demand, from capability-led storytelling to market-led plays, and from one-off execution to a scalable, portfolio-led GTM engine
Key job details
About Virtusa
Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.
Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.
Virtusa is an Equal Opportunity Employer. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government-issued ID during each interview. All candidates must be authorized to work in the USA.
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