Job description
Role Description
Marketing Personalization Analytics supports Performance Marketing in maximizing CCB business value by creating holistic optimization strategies across digital features and owned channels. This role helps drive intelligence-led decision-making that enhances the impact of marketing campaigns and customer engagement.
Job Summary
This role focuses on developing data products and analytical assets used for personalization insights across marketing initiatives. Responsibilities include building persona discovery tools, creating executive reporting scorecards, maintaining high-quality data, and developing automated intelligence solutions that accelerate marketing decision-making.
Key Responsibilities
Build data products supporting a unified intelligence suite for xLOB marketing campaigns.
Develop automated persona-discovery tools that guide targeted marketing initiatives.
Create executive-level scorecards with drill-downs for campaign performance.
Conduct rigorous data validation, reconciliation, and quality checks.
Collaborate with partners to maintain accurate reporting and analytics pipelines.
Develop optimized data transformation pipelines for automated reporting.
Use AI-enabled reporting tools (Tableau Pulse, ThoughtSpot, Python) to automate insights.
Required Skills & Qualifications
Bachelor's degree in a quantitative, analytical, or related field.
Exceptional attention to detail and strong data validation discipline.
Strong analytical and problem-solving capability.
Ability to work with multiple stakeholders and manage expectations.
Adherence to organizational data and tool governance controls.
Creative and modern approach to data visualization.
Familiarity with Snowflake.
Experience with Tableau, Alteryx, Excel, Python.
Preferred Qualifications
Ability to implement multi-agent architectures using open-source platforms.
Experience with AI-enabled reporting (Tableau Pulse, ThoughtSpot, Python).
Exposure to automated insights generation techniques.
Experience with persona segmentation or customer profiling methodologies.
Qualification
Education any degree
experience 5+ yrs
Key job details
About Virtusa
Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.
Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.
Virtusa is an Equal Opportunity Employer. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government-issued ID during each interview. All candidates must be authorized to work in the USA.
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