Web 3.0 focuses on who will own the internet of tomorrow, while the metaverse centers on user experience (UX). By combining them, organizations are quickly uncovering new and better ways of working.

While still nascent in many respects, Web 3.0 and the metaverse have become big business. Technology leaders and gaming giants, such as Meta (previously Facebook), Microsoft, Epic Games, and Roblox, are all creating their virtual worlds or metaverses.

It might sound like fun and games, but the real business impact is on the future of work. Web 3.0 and the metaverse promise to bring additional levels of social connection, mobility, and collaboration to a world of virtual work. Already in play, avatar-based immersive reality platforms focus on interactive working, collaboration, and learning solutions. They remove the feelings of isolation that can result from remote and hybrid work.

Web 3.0 and the metaverse also enable workers to tackle problems visually. Industries like healthcare and manufacturing are on the precipice of great change with the introduction of 3D-modeling. Along with lowering costs, 3D models boost design precision, assessment, and decision-making.

Many organizations are limited by space—physically and digitally—but not with Web 3.0 and the metaverse. Thanks to the development of virtual workspaces, teams can meet virtually with access to digital whiteboards and workstations. Employees can create 3D avatars to enable face-to-face meetings without needing conferencing equipment.