Digital Content Distribution for Leading Lifestyle-Content Developer

Our client, a leading developer of lifestyle-content for television and internet, faced several challenges while onboarding new OTT vendors and managing vendor preferences.

To address these concerns, Virtusa designed a content distribution solution that not only helped our client to integrate with OTT platform providers but also equip them to manage workflows and applications of various OTT vendors effectively.

  • The Challenge

    The key business challenges faced by the client include:

    • Multiple applications and workflows used to manage various OTT vendors
    • Lack of a distribution platform resulted in complex onboarding processes for new OTT vendors
    • Difficult and exhaustive vendor management for media formats
    • Laborious processes for publishing media files and metadata at preferred vendor locations
  • The Solution

    Virtusa proactively designed, developed, and implemented a non-linear content distribution suite that offered seamless integration with various OTT platforms. The key highlights include:

    • Developed custom microservices-based application using latest AWS and UI technologies
    • Streamlined workflow management from planning to publishing
    • Provided flexibility in defining vendor specific media formats, metadata, digital assets, and publishing locations
    • Offered new pricing module for VOD media assets
    • Integrated with an on-prem solution for transcoding services based on vendor preferences
  • The Benefit

    By leading this multi-year, multi-partner engagement, Virtusa successfully implemented a non-linear content distribution solution. The key benefits include:

    • Significantly reduced the time-to-publish assets on OTT platforms
    • Delivered great visibility into planning and publishing workflows
    • Improved operational efficiency of the processes through streamlined workflows

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