The largest flooring manufacturers in the world, listed in Fortune 500 for 18 consecutive years with 100 years of industry innovation, is one of the most recognized brands in the industry.
North America flooring has shifted over the past 20 years from mostly soft surface to hard surface. This shift has caused complexity in both the manufacturing and distribution of this flooring manufacturer's products. Shipping hard and soft surface products utilizing the same processes and assets has created a very complex situation that is difficult to optimize.
Customers expect the same experience in their professional lives as they've become accustomed to in their personal lives. Getting updates in an effortless, timely manner is becoming necessary to differentiate a customer's experience, which will develop brand value and customer loyalty.