The bank engaged Virtusa to redesign the auto loan platform, creating an all-new digital experience that makes it quicker and easier for customers to apply for loans. Working with Virtusa, the bank tightened integration between its online banking application and mobile app, allowing users to switch seamlessly between the two channels. A new single-sign-on (SSO) capability means that registered users who are already logged into online banking can avoid re-entering their credentials when accessing the auto loan platform. In addition, the bank introduced several enhancements that made the application process much more streamlined for existing customers.
Today, the platform uses existing customer information to pre-fill sections of the application form (such as addresses and telephone numbers). Registered users can also save an unfinished application and pick back up where they left off later. Similarly, the bank taps into customer data to provide targeted promotions for loans and other financial products. The new version of the platform also harnesses location-based services; for example, to adjust annual percentage rates (APRs) for loans based on which US state a customer lives in.