The solution

Virtusa partnered with client for a business transformation initiative to help conceptualize and build interactive web based business intelligence tool(s) designed to provide dashboard insights into pharmacy customer behaviors across multiple dimensions.

Virtusa leveraged its Accelerated Solution and Design (ASD) methodology to assess the current product portfolio, identify opportunities, define business requirements and derive business outcomes. Virtusa effectively managed the massive volume of data and enabled filter based user views spanning from national to store level views as well as generic and function-specific views depending on user persona. Applying the key features of the ASD approach, Virtusa:

Captured client requirements in detail through workshops to understand how data is to be showcased on the tool and ensured good stakeholder alignment while defining the layout for the engineering BI dashboards
Created end-to-end value analysis based product roadmap which defined a clear direction and allowed for resource management and product launch planning
Leveraged an innovative 60-90 days product development framework which helped in rapid speed to market and getting engaged with key stakeholders all along the process.
Engaged business stakeholders via a unique brown paper exercise which facilitates in understanding roles and establishing user personas for the various offerings based on real world requirements
Tested Proof of concepts and validated in the customers' business environments
Leveraged global delivery model to significantly shorten development time and reduce time-to-market

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