success story

Digital news delivery for leading proximity media solutions provider

Our client, a leading provider of proximity media solutions in Canada, faced several challenges in reusing existing inventories from multiple channels which eventually resulted in huge IT operations and third-party service cost.

To overcome these concerns, the client turned to Virtusa to build a new digital platform which could not only accelerate time-to-market but also improve topline revenue.

 

 

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The Challenge

The key business challenges faced by the client include:

  • Drive more revenue through their site portfolio and react faster to market changes
  • Create a platform containing an inventory of reusable and responsive components
  • Reduce IT and content creation costs while eliminating third-party service costs
  • Leverage content across multiple channels
  • Support distributed author and publisher community
The Solution

We developed a digital platform to accelerate their time-to-market while improve topline revenue. The key highlights include:

  • Partnered with business and technology leaders to understand business objectives and then assessed digital marketing maturity
  • Developed a PoC and showcased key integrations with third-party systems
  • Demonstrated documented assets while creating a sample site with migrated content
  • Built a foundation platform with components, templates, and services using LaunchPad
  • Developed ready-to-author pilot sites and created an automated content migration tool
  • Built and migrated sites to the new foundation platform and generated the site structure using AEM blueprint
The Solution
The Benefit

The key benefits delivered include:

  • Accelerated time-to-market by enabling authors and publishers to promote their local content on-demand through a more consistent, responsive digital experience
  • Enhanced user experience by using the out-of-box AEM along with LaunchPad components. As a result, the client could rapidly deploy new sites that were responsive and had a consistent look and feel as others in the portfolio
  • Delivered faster RoI via rolling out websites in a matter of weeks while erstwhile took 18 months on legacy platforms
  • Improved brand visibility and viewership through relevant ads and promotions
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