success story

Digital content distribution for leading lifestyle content developer

Our client, a leading developer of lifestyle-content for television and internet, faced several challenges while onboarding new OTT vendors and managing vendor preferences.

To address these concerns, Virtusa designed a content distribution solution that not only helped our client to integrate with OTT platform providers but also equip them to manage workflows and applications of various OTT vendors effectively.



The Challenge

The key business challenges faced by the client include:

  • Multiple applications and workflows used to manage various OTT vendors
  • Lack of a distribution platform resulted in complex onboarding processes for new OTT vendors
  • Difficult and exhaustive vendor management for media formats
  • Laborious processes for publishing media files and metadata at preferred vendor locations
The Solution

Virtusa proactively designed, developed, and implemented a non-linear content distribution suite that offered seamless integration with various OTT platforms. The key highlights include:

  • Developed custom microservices-based application using latest AWS and UI technologies
  • Streamlined workflow management from planning to publishing
  • Provided flexibility in defining vendor specific media formats, metadata, digital assets, and publishing locations
  • Offered new pricing module for VOD media assets
  • Integrated with an on-prem solution for transcoding services based on vendor preferences
Content Distribution Solution
The Benefit

By leading this multi-year, multi-partner engagement, Virtusa successfully implemented a non-linear content distribution solution. The key benefits include:

  • Significantly reduced the time-to-publish assets on OTT platforms
  • Delivered great visibility into planning and publishing workflows
  • Improved operational efficiency of the processes through streamlined workflows
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