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Global Veeva CRM rollout for a leading Japanese pharmaceutical client

The challenge

To roll out the Veeva CRM application with Veeva CLM for a global pharmaceutical client, we enabled important features like Medical Inquiries Oncology Hybrid Territory System for expert marketing. The rollout was for more than 50+ markets spanning across the globe.

We helped a global pharmaceutical client roll out the Veeva CRM application with Veeva CLM for more than 50 markets. By enabling important features like Medical Inquiries and Oncology Hybrid Territory System, we enhanced the client's marketing capabilities.

The solution

Using Veeva CRM, we built a core solution to convert download logic for specific objects from profile-based to product-based for all markets.

With this change, the records became product-specific, and sales reps. can now load the records through the Veeva CRM app based on the product’s assignment.

Other solution highlights include:

The Medical Inquiries feature tracks the inquiries submitted by users on behalf of healthcare providers.
The Medical Inquiry module allows the user to record inquiries, capture signatures, and audit signatures. Veeva Vault MedComms helps manage medical content, and medical inquires in a single global solution to rapidly deliver the information to users when they need it.

The benefits

The cloud-based solution can grow and evolve with the pharmaceutical company’s business needs. It also allowed for:

Rapid configuration and modification of intuitive business applications without coding
Secure incorporation of all users
Global scalability
Sales reps. in the U.S., Canada, and Mexico to:
- View application functionality on iPads to show doctors offline devices
- Download bulk records from the iPad

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