Telcos’ quest for customer-centricity: Fixing data gaps to deliver what users truly need |  Read the report

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Industry

Communications

 

Accelerating telecom transformation for the tech-co era

Telecom is no longer just about connectivity; it's about creating intelligent, adaptive, and value-driven ecosystems. The convergence of 5G, AI, cloud, and internet of things (IoT) opens doors to automation, hyper-personalization, and new revenue streams.

Operators who embrace platform-driven models, leverage data strategically, and build seamless digital experiences will be best positioned for long-term success. It's not just about scaling infrastructure—it’s about redefining services and tapping into entirely new revenue streams. From AI-powered network optimization to industry-specific IoT solutions, the possibilities are immense. Tomorrow’s telecom leaders aren’t just keeping pace but shaping what’s next.

The partner of choice for data-native, cloud-native, and AI-native telecom transformation

Virtusa is the strategic partner telecom operators trust to lead transformation at scale. We combine deep domain expertise with domain-led engineering, next-gen technologies, and industry-specific innovation. Our data-native, cloud-native, and AI-native approach empowers communication service providers (CSPs) to modernize legacy stacks, unlock AI-powered efficiencies, and monetize emerging opportunities across 5G, Edge, and beyond connectivity to unlock agility, resilience, and new growth opportunities—at scale.

With this foundation, we accelerate outcomes across BSS/OSS modernization, intelligent automation, network-cloud convergence, and digital service innovation. Our telco-centric accelerators, like the Platform of Platforms (PoP), enable real-time data orchestration, dynamic partner ecosystems, and hyper-personalized customer experiences.

To deliver this impact, our solutions focus on enabling telecom operators to thrive in the digital era, where success demands more than just connectivity.

 

REPORT

Telcos’ quest for customer-centricity: Fixing data gaps to deliver what users truly need


Niladri Shekhar Dutta

 

Transformative digital technology solutions

Dramatically increase the success of your digital transformation. Whether developing net new solutions or scaling existing processes and staff worldwide, Virtusa helps you reach your goals in some of today’s most complex and fast-moving use cases.

Segments

Success in the digital era requires more than just connectivity; it demands an engineering mindset. Virtusa helps telcos reimagine their business models, embrace digital platforms, and create new growth opportunities through innovation.  

Operations support systems

Transform OSS into a value-driving engine with a platform-based, cloud-native approach. Virtusa streamlines integrations, accelerates service delivery, and powers Network as a Service (NaaS) monetization through open architectures and ecosystem orchestration, reducing TCO while enhancing agility and scalability.

Business support systems

Accelerate tech-co transformation with a catalogue-driven, cloud-native digital BSS stack. Designed for agility and speed, it helps service providers rapidly launch new products, reduce complexity, and deliver seamless omnichannel experiences while future-proofing the BSS landscape.

Telco cloud

Future-proof telecom infrastructure through a business-driven, value-based approach, turning networks into dynamic platforms to achieve seamless scalability, operational efficiency, and sustained competitiveness.

Telco data analytics and AI

Virtusa’s AI-native, cloud-native data platform helps CSPs unify siloed data, unlock real-time intelligence, and drive enterprise-wide decisions. With domain-led engineering and telco-grade architecture, we turn data into a strategic growth engine.

Network advisory

Transform networks from infrastructure to competitive assets with Virtusa’s Network Advisory Services, delivering strategic insight and execution excellence to maximize performance, scalability, and monetization in the tech-driven telco era.

Our Partners

Powering the future of telecom through strategic ecosystem partnerships

We help CSPs embrace digital transformation

We build niche and technologically advanced solutions to accelerate time to market and deliver the next-gen experience. We leverage our communications lab to create innovative solutions using emerging technologies for CSPs.

 

    REPORT

    Telcos’ quest for customer-centricity: Fixing data gaps to deliver what users truly need


    By Niladri Shekhar Dutta

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