Virtusa's Subscriber 360+
offers a unified customer profile with dynamic segmentation based on customers’ network insight, social analysis, products, and services to drive customer insights.
The solution provides a single view of customer’s information across service lines. AI-guided customer journeys help predict ARPU, CLV, churn propensity, revenue, and NPS.
The solution enables CSPs to
- Aggregate data across multiple business units and functionally disparate systems to create a single reference of the customer
- Adopt consistent processes and policies to standardize data and incorporate business and customer-centric rules to eliminate incorrect data from entering the system
- Enable dynamic profiling of customer leveraging real-time insights across orders, billing records, activities, incidents, and transaction details
- Segment customers based on demographics, including ARPU, insight into family and friends, and geo-locations
- Predict customer lifetime revenue, churn propensity, and satisfaction with a high degree of accuracy
Key features
360° customer view for a 360° experience
Virtusa Subscriber 360+ provides a unified view of the customer, predicting key KPIs in real-time to personalize the customer experience better. The solution has a rich set of tools and capabilities, including –
- Trained AI models to predict ARPU, Churn propensity, Revenue, CLV, and NPS with high levels of accuracy (> 90%)
- Customer Interaction history and insights across channels
- Pre-built adaptors into Network & OSS systems, social media platforms, billing, and usage systems to provide a holistic overall experience indicator
- Real-time dashboards providing real-time customer sentiment
- Next best action models
Key benefits
Enhanced sales process efficiency
Reduction in churn
Higher data accuracy
Increase in up-sell/cross-sell opportunities
Improvement in NPS score
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