Deliver a hyper-personalised customer experience
Customers are accustomed to personalized services across brands and industries and expect no less from their CSPs. On their part, CSPs must closely analyze sentiment, spend patterns, behaviors, and interests to create a dynamic subscriber (customer) profile to contextualize and personalize the experience across exploring, buying, service, and billing journeys.
Typical problems that beset most CSPs include the lack of single customer identity, data redundancy and duplication across production systems, split records, legacy data and systems limiting transformation opportunities, and siloed stacks.
The solution provides a single view of customer’s information across service lines. AI-guided customer journeys help predict ARPU, CLV, churn propensity, revenue, and NPS.
The solution enables CSPs to
Virtusa Subscriber 360+ provides a unified view of the customer, predicting key KPIs in real-time to personalize the customer experience better. The solution has a rich set of tools and capabilities, including –
Virtusa delivered a customer data platform leveraging Subscriber 360+ and analytics hub to create a 360-degree view of customers
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