Is your enterprise capitalizing on this year’s biggest trends? Evaluate your competitive edge with the 2022 Virtusa Trend Almanac. View report


Personalization Through Analytics

Increase customer loyalty and deliver superior, engaging digital customer experiences across multiple channels

Analytics is proving to be a real game-changer in an industry where evolving customer demands drive new business models. Media and entertainment companies can mine rich insights from customer data collected across multiple touchpoints.

Virtusa’s next-gen analytics and digital strategy consulting expertise helps clients across a variety of industries unlock hidden insights from their data to better understand their audience and deliver superior, engaging digital customer experiences across multiple channels. Our experts help you improve segmentation and targeting, allowing you to enhance personalization and optimize pricing.

Our Solutions

Digital Strategy Consulting

Virtusa’s digital strategy consulting offering enables a seamless digital experience by providing a digital roadmap for organizations that includes process optimization and enhancement strategies. 

Virtusa’s proven methodology for creating this digital roadmap includes identification of current pain points and assessing the effectiveness of an organization’s digital footprint, defining the customer journey on client websites and other digital platforms, and blueprinting roadmaps for digital strategy including migration to Digital First.

Related content