Modernize your Media Supply Chain solution

More consumers in the U.S. now have a video streaming subscription instead of a traditional cable subscription, and each U.S. consumer has, on average, four streaming subscriptions. In the race to capture streaming subscriptions and satisfy a growing appetite for content, investment in original OTT content has grown. This, combined with a growing number of distribution end-points, has made it imperative for media businesses to modernize their content supply chain for scale and efficiency. While the problem is well understood, the right solution approach is not always evident.

On one hand, there are existing investments in third-party solutions that support specific supply chain functions, and switching those out involves a significant change burden. On the other hand, there is a growing number of media supply chain solutions emerging on the cloud. Also, there is a strong argument that the dynamic nature of typical video workloads lends itself well to elastic architectures on the cloud.