Experience-led engineering combines our passion for designing useful, usable, and desirable experiences with rigorous engineering discipline.
Experience-led engineering is based on human-centered design and design thinking principles.
Combined with design thinking, HCD begins with identifying the unmet needs of the end-user. We begin with observation, where we immerse ourselves in the end-users lives, establishing empathy and learning about their situations and environments while being open to new and creative possibilities. We take inspiration from the physical as well as digital worlds to find solutions that work and bring value to our clients and their end-users.
We build on this empathy through divergent explorations, designing prototypes to visualize solutions and to test our ideas with our end-users. Often the process is iterative as we uncover additional insights and iterate to improve the solution.
Each Design KickStart project begins with establishing empathy for the end-user and defining the right problem to solve for the right reasons. Our design team then ideates by creating divergent solutions with limited constraints to promote innovation and creativity. Working with our clients, we decide on the most viable options, create prototypes, and test with end-users to validate our assumptions.