Accelerate revenue growth while reducing operating expense
CSG is a global leader in innovative customer engagement, order management (CPQ, EPC), revenue management, and payment solutions that make ordinary customer experiences extraordinary. CSG’s cloud-first architecture and customer-obsessed mindset help companies worldwide radically reduce operating expenses and accelerate revenue growth by taking costs out of the post-acquisition customer journey, simplifying cloud-centered billing systems, and harnessing data to lead customers to the next best offers to buy. CSG’s customers out-pace their competition by launching new digital services, expanding into new markets, accelerating payments to cash, and creating dynamic experiences that captivate new customers while building brand loyalty.
For more than 40 years, CSG’s technologies and people have helped some of the world’s most reputable brands solve their toughest business challenges and evolve to meet the demands of today’s rapidly changing digital ecosystem with future-ready solutions. With over 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global telecommunications, retail, financial services, and healthcare brands. CSG’s solutions deliver real-world outcomes to more than 900 customers in over 120 countries.
CSG’s Revenue Management solution is an intelligent subscription management platform designed to sell digital services directly to customers and provide them with self-service capabilities. It enables companies to deliver personalized offers, manage payments, and build customer bundles, all through a customizable digital storefront.
CSG Quote & Order is the definitive CPQ and Order Management Solution for telco, financial services, and complex enterprises. Quote & Order empowers companies to close deals faster and ensure profitability with a streamlined catalog-driven quote-to-cash process, industry-leading interoperability, and unmatched self-service support.
CSG Xponent is an industry-leading customer experience platform that bridges the gap between customer insights and action. Analyze customer journeys to uncover hidden patterns, use real-time data and decisioning to personalize experiences, and effectively manage communication across all channels to drive long-term growth.
Unified data and customer insights: With CSG Xponent analytics & insights, unify data and discover how customers move across channels and touchpoints – not just how they respond at a single step in the journey.
Customer journey orchestration: Understand customers’ needs, wants, and frustrations by orchestrating every touchpoint, guiding them to the next best action, and simplifying interactions.
Decisioning: CSG provides a universal and data-centric decisioning platform with a flexible framework for real-time next-best, action management, and arbitration.
Unified engagement channels: Deliver consistent, personalized messaging & brand across all digital channels, providing seamless customer service (customer self-service?) and VIP-level personalization throughout their journey.
We harness innovative technology and leverage AI to help customers enhance user experience, implement new platforms, streamline operational processes, and boost customer satisfaction – all while reducing costs.
CSG and Virtusa embarked on a Master Service Agreement in 2014 to leverage Virtusa's capabilities to execute CSG’s managed service requirements. They attained steady growth through service and operational excellence by team Virtusa from governance to operational staff supported by organizational leadership. CSG MS portfolio grew vibrantly leveraging Virtusa’s deep engineering capabilities, process, and service delivery maturity.
Virtusa provided global infrastructure management and application support, focusing on Agile development, BizOps, and business consultancy. Leading telecom companies in Africa and Australia have benefited from these services, which include billing solutions, project management, and test automation. Virtusa has supported over 50 operations, managed more than 70 clients, resolved over 820,000 incidents, and achieved a 98% SLA compliance rate across 6 geographic locations, earning recognition awards for its efforts.
South African Telco giant, was contending with several significant challenges in its Wholesale and Retail line of businesses, including inflated costs for maintenance and support, insufficient expertise in billing technologies, and dependence on multiple vendors that resulted in inconsistent service quality. This situation is compounded by a lack of overall governance and focus on operational improvements. Virtusa offered substantial value to the end customer via CSG through a contract that guaranteed 30% cost savings from Day one over a five-year period, which resulted in the contract getting renewed for another five years.
With a team skilled in both CSG and non-CSG technologies, Virtusa provided proven managed services expertise, having supported the client for over ten years and understanding its specific challenges. Their structured approach not only mitigates risks and consolidates vendor reliance but also retains critical intellectual property and knowledge. Moreover, Virtusa effectively manages all technologies within both Wholesale and retail domains under strict SLAs aligned with a central governance framework, having supported over 50 operations, handled more than 300 client applications, achieved recognition awards, resolved over 30,000 incidents and service requests, and maintained a 98% SLA compliance rate.
In 2023, Virtusa began developing a strong practice around CSG’s product offerings, starting with Encompass (SingleView). To build and scale product SI capabilities around CSG products, Virtusa created a dedicated university portal and a CSG lab for structured training, enablement, and fostering innovation.
Virtusa implemented a comprehensive and structured enablement framework, resulting in over 40 SingleView Subject Matter Experts (SMEs) within a short time. These SMEs are deployed in key telco client engagements based in Botswana, South Africa, the Caribbean Islands, and Saudi Arabia, and are also involved in core SingleView product development. The roadmap is to build on this success by developing competency in other CSG products, such as Xponent, Ascendon, and Quote & Order.
Virtusa's prominence in designing and building applications that enhance the overall efficiency, reliability, and customer-centric nature of the telecom industry is a testament to its commitment to a healthy and friction-free telecom experience for its end customers. Following such applications play a crucial role in the overall telecom domain. The order orchestration and provisioning engine streamlines the customer journey from order placement to service activation by automating processes, reducing errors, and speeding up service delivery. Mobile number portability gives customers the flexibility to switch service providers without losing their mobile number, fostering competition and improving service offerings. Regulatory and governance applications ensure that telecom providers remain compliant with industry standards, law, and order of the operating country, protecting customers and securing their trust.
Virtusa engineering team in collaboration with CSG, demonstrated an exceptional level of expertise by not only sustaining the operation of the above applications but also building such complex systems from the ground up and delivered to customers. Our collective ability to balance the demanding task of building new applications while ensuring seamless service continuity is truly commendable. This highlights our technical acumen, dedication, and relentless pursuit of excellence even under challenging conditions.
Migrating from legacy systems, often monolithic and rigid, to modern, headless architecture played a critical role in digital transformation. Delaying this will limit scalability, flexibility, and the ability to rapidly respond to changing customer demands or market conditions.
A leading telco in South Africa, had the same challenge with one of their old customer portal built in legacy technologies prone to major security vulnerabilities, CSG/ Virtusa took the initiative on this challenge and made a proactive proposal to the client to build a web application framework which enables multiple other portals to be plugged and isolates the cross-cutting concerns from business solution. CSG/ Virtusa team was able to design, build, and deliver the full solution to the client, which paves the way to not only enhance customer experience but also to own a more secure portal framework and decommission legacy stack reducing operational/licensing costs.
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