Raising the bar on total customer experience for greater retention and acquisition
The telco consumer is looking for unique, personalized, and custom interactions with the brands they choose. And these days, a brand is not just a name – it encompasses values, a persona, and a perception, which are often judged quickly. It is up to the brand to demonstrate the value they bring to their consumer, how – when – and where they prefer it.
The evolution of 5G is just the starting point for brands in the space to move the needle when it comes to a personalized customer experience.
So, where do brands go next?
Telco companies must consider the intersection of technology and media within the telco space and what that means for their services. It is no longer about providing a simple internet connection. Connected devices and the immersion of streaming, AI, and social media offer brands an opportunity to do much more.
Industry leaders know they need to accelerate
their MarTech transformation but they're facing a
range of challenges including:
Inability to scale with content leads to decreased brand awareness, missed conversion opportunities, and lost customers
Time and budget waste looking for assets and duplicating content
Unable to track experience impact
Customer data sits across disparate data sources, systems, business units, and teams
Underdeveloped capabilities and staffing to create, use, and optimize content at scale to deliver personalized experiences
Inability to coordinate campaign messages, delivery channels, and timing with current tools
Difficulty identifying and targeting high-value prospect audiences
Legacy and home-grown solutions lead to fragmented stack and significant tech debt
Virtusa brings a unique combination of skills, tools, technologies, and experience in engineering to take your marketing efforts to the next level.
Virtusa’s experts know how to create the frictionless experience your customers expect. With real-time insights at your fingertips, you can delight existing customers and attract new ones.
By applying best practices and pre-built and tested solutions, Virtusa has helped telecommunications providers quickly see results: