The telco consumer is looking for unique, personalized, and custom interactions with the brands they choose. And these days, a brand is not just a name – it encompasses values, a persona, and a perception, which are often judged quickly. It is up to the brand to demonstrate the value they bring to their consumer, how – when – and where they prefer it.

The evolution of 5G is just the starting point for brands in the space to move the needle when it comes to a personalized customer experience.

So, where do brands go next?

Telco companies must consider the intersection of technology and media within the telco space and what that means for their services. It is no longer about providing a simple internet connection. Connected devices and the immersion of streaming, AI, and social media offer brands an opportunity to do much more.