MarTech Transformation for
the Media Industry

Engaging consumers with personalized content when and where they want it

The rise of OTT, gaming, e-sports, and NFTs is driving rapid growth across the media industry. The gaming market alone is expected to be worth $321 billion by 2026. With all this revenue at stake, media companies must set themselves apart by providing a rich and personalized consumer experience.

With the advent of the metaverse and connected devices, a brand must stand out and demonstrate its value beyond a logo and name. It must prove what value it can bring to the consumer in a time when technology and media have evolved beyond the traditional digital landscape.

Media industry leaders know they need to accelerate

their MarTech transformation but they're facing a

range of challenges including:

Inability to scale with content leads to decreased brand awareness, missed conversion opportunities, and lost customers

Time and budget waste looking for assets and duplicating content

Unable to track experience impact

Customer data sits across disparate data sources, systems, business units, and teams

Underdeveloped capabilities and staffing to create, use, and optimize content at scale to deliver personalized experiences

·      Difficulty identifying and targeting high-value audiences who are willing to buy merchandising or to subscribe to Premium content & services

MarTech Transformation for the Media Industry
Turn to the MarTech experts

Virtusa – the leading expert in MarTech transformation for the media industry – brings a unique combination of skills, tools, technologies, and experience in engineering to take your marketing efforts to the next level.

Virtusa’s experts know how to create the frictionless experience your customers expect. With real-time insights at your fingertips, you can deliver personalized content to delight existing customers and timely offers to attract new ones.

By applying best practices and pre-built and tested solutions, Virtusa has helped media leaders quickly see results:

  • 240% increase in revenue per user
  • Moving to a centralized CMS using the AEM platform brought operational, cost savings, reduced time to market, and enablement of 1.4 revenue growth
  • Reduced time to market by 90% (time reduction from 14 days to 1 day) with configurable AEM components and minimum dependency on IT deployment schedules.
  • Enabled DSRs to activate SIMs for BYOD orders, reducing shipping time (from 2-3 days to 0), and bringing the shipping cost to 0 for specific eligible orders.


Get started today!

With an extensive partner ecosystem, a deep bench of MarTech engineers and experts, and a wealth of media industry experience, Virtusa has everything you need to make your marketing transformation a reality.