Engaging consumers with personalized content when and where they want it
The rise of OTT, gaming, e-sports, and NFTs is driving rapid growth across the media industry. The gaming market alone is expected to be worth $321 billion by 2026. With all this revenue at stake, media companies must set themselves apart by providing a rich and personalized consumer experience.
With the advent of the metaverse and connected devices, a brand must stand out and demonstrate its value beyond a logo and name. It must prove what value it can bring to the consumer in a time when technology and media have evolved beyond the traditional digital landscape.
Media industry leaders know they need to accelerate
their MarTech transformation but they're facing a
range of challenges including:
Inability to scale with content leads to decreased brand awareness, missed conversion opportunities, and lost customers
Time and budget waste looking for assets and duplicating content
Unable to track experience impact
Customer data sits across disparate data sources, systems, business units, and teams
Underdeveloped capabilities and staffing to create, use, and optimize content at scale to deliver personalized experiences
· Difficulty identifying and targeting high-value audiences who are willing to buy merchandising or to subscribe to Premium content & services
Virtusa’s experts know how to create the frictionless experience your customers expect. With real-time insights at your fingertips, you can deliver personalized content to delight existing customers and timely offers to attract new ones.
By applying best practices and pre-built and tested solutions, Virtusa has helped media leaders quickly see results: