Companies like Apple and Amazon have set the standard for smart user experiences, and consumers won't settle for anything less. In order to address the increasingly demanding needs of their customers, forward-looking enterprises are turning to the most transformative technology of our time: AI.
Virtual assistants- capabilities continue to increase as they improve at capturing inferential data on personal preferences, biases, expectations and habits. They will soon be able to predict our future likes and dislikes and our next needs and wants. Tasks from simple appointment setting with a human-like cadence to bringing you your beverage of choice are quickly gaining prevalence.