segment

Digital news agencies

Empowering news agencies to deliver powerful customer experiences

Adoption of solutions such as automated production, on-the-go content consumption, and access to premium content has been prevalent among news agencies and publishing enterprises. As the pressure thrives in the face of technological disruption, companies need to utilize innovation as a service to better align their content offerings with complex consumer demands.

Digital news agencies need to maintain an extensive focus on creating new omni-channel customer experiences to provide lasting impressions. This means adopting technologies that increase audience engagement through targeted content delivery for improving customer intimacy and implementing effective approaches to managing media assets.

Virtusa’s Media and Entertainment practice is built on a DNA of digital engineering and deep industry domain.

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