Visual identity system

The Virtusa brand platform

Authenticity and consistency are the keys to building a strong brand. Making it clear to employees, clients and anyone that is touched by your business who you are, what you do, and what you stand for. This will make people want to work for you and work with you.

Brand platform

We create business
transformation that lasts by putting
Engineering Fir

Our brand story


In the 21st century, the pace of disruptive technological innovation went from linear to parabolic. The relentless advance of progress, from Big Data to artificial intelligence, machine learning, robotics and the cloud, means new opportunities, but also new challenges, for business leaders. When each innovation seems to enable a hundred new ones, the advantage rests with those that embrace this disruption to become builders, makers, and doers.


Too many companies, particularly in traditional industries, risk being left behind because they lack the ability to see ahead and harness the full value of digital technologies.


We believe that engineering is a way of looking at the world, not just a technical approach.We believe that with relentless curiosity no business problem is too big or too complicated.We believe the future belongs to those that can see around the corner to build business models and solutions that work for today and tomorrow.We believe that every business can transform…


We’ve attracted, trained, and enabled over 35,000 employees who have the vision and skills, the flexibility and creativity, to build solutions that move companies to the forefront of their industry.


We will partner with our clients to reimagine enterprises and industries by:

  • Providing best-in-class digital engineering services
  • Developing proprietary in-house technology solutions
  • Bringing deep domain expertise to every engagement
  • Creating an engineering-led culture of builders, makers and doers


We create business transformation that lasts by putting engineering first.



This is why the brand does what it does – the vision of the world we believe in and want to bring about. Engineer a world where every idea comes to life through technology. 

We believe that engineering plays a vital role in making the world a better place, and putting Engineering First can spark change. By harnessing the power of innovative solutions, technical expertise, and a commitment to sustainable transformation, we aim to engineer a better future for all by bringing every idea to life. Whether it's pushing the boundaries of technology, solving complex problems, or designing groundbreaking products, we are dedicated to empowering the world through technology to make a lasting impact. 


This is what the brand does – the essence of what stakeholders can expect from us. To create business transformation that lasts.

Our mission is to drive lasting business transformation by putting Engineering First. We firmly believe that no two clients are alike, and by understanding what makes you “uniquely you,” we can create the best-fit solution for you. By engineering cutting-edge technological innovations and leveraging industry-wide partnerships, we are dedicated to empowering businesses to thrive in the digital age and overcome any challenges that come their way. Our commitment to sustainable transformation means that we work tirelessly to provide the resources and expertise necessary for all businesses to not only succeed but flourish well into the future. 



This is how the brand does what it does - the specific ways of working that enable us to accomplish our mission.

To embody Engineering First, we approach each conversation, each project, and each challenge with our values of passion, innovation, respect, and leadership in mind. 



Inspire our global teams to deliver extraordinary results.



Apply intellectual curiosity to reimagine better business outcomes for our clients.



Protect our environment, honor our diversity and treat everyone with dignity.



Lead by example, thinking and acting with agility.

Messaging pillars


Fostering the Engineering Mindset

We attract, train and empower the best talent in the world. Our engineering-led culture encourages Virtusans to be creative and curious, build fulfilling careers and perform meaningful work.

Engineering Beyond Tomorrow

We engineer for the enterprise and build the digital future through world-class, differentiated solutions. We solve the toughest engineering challenges of today and prepare for those of tomorrow.

Engineering from Within

When we build with you, we become indispensable advisors for your team. We don’t impose a solution from the outside. We go inside to engineer it.

Elevator pitch

What we say

At Virtusa, we are builders, makers, and doers. Digital engineering is in our DNA.


Brand platform

At Virtusa, we are builders, makers, and doers.

Digital engineering is in our DNA. It’s at the heart of everything we do.

Each day, we help clients engage with new technology paradigms, creatively building solutions that move them to the forefront of their industry.

In a digital landscape that’s in a constant state of change, we know that for transformation to last it requires a mindset that is engineering first. 



Employee Rally Cry

At Virtusa, no matter what you do, you’re an engineer first.

Because engineering is a way of thinking. That’s what makes us unique.

Where others just see the problem, we see the solution.

We combine logic, creativity, and curiosity to solve, build, and create. It’s a special skillset that allows everyone, at every level, in every department, to thrive.

To all builders, makers, and doers we say: You’ve found your home. Because here, everything starts with engineering.

Here, engineering comes first.


Society Rally Cry

At Virtusa, Engineering First means that you don’t just do digital engineering right you also do it with purpose. 

We are using our digital creativity, logic, and curiosity to solve challenges for the world at-large in an environmentally sustainable way.

Built on the premise of our core values of passion, innovation, respect, and leadership we invest in the communities where we work and live and are committed to achieving positive change through digital engineering using less.

We are engineering with a purpose. Engineering a better world. Engineering First.


How we behave and sound

We don’t impose a solution from the outside. We go inside and engineer it.

Brand experience principles

These principles inform how the brand looks, feels, behaves, and sounds when we bring it to life through activations, communications, and touchpoints. By defining the brand presence through these principles, we can make every experience meaningful.

Be an expert

  • Know our clients’ business as well or better than they do
  • Become an indispensable part of the team
  • Bring solutions


  • Truthful and transparent
  • Show don’t tell
  • Responsive in real time

Boundless & limitless

  • Seeing beyond the today and now
  • Agnostic and adaptive
  • A relentless pursuit of better

Tone of voice


When engineering is in your DNA you're about solving problems. We invite you to bring us your problems so we can solve them together.


We are continuously investing in our employees, so that they are always learning and prepared for what's next. Whether it's knowing our clients inside out or being able to stay one step ahead of the changing digital landscape.

Forward thinking

Stagnation is the enemy of business transformation. Virtusa will always try to stay many steps ahead of change so we can be ready to react and keep moving forward.


About Virtusa

Virtusa Corporation is a global provider of digital engineering and technology services and solutions for Forbes Global 2000 companies in the financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology industries worldwide. At Virtusa, digital engineering is at the heart of everything we do. We are 35,000 builders, makers, and doers that partner with customers to reimagine enterprises and creatively build solutions to the most pressing business challenges that move them to the forefront of their industries.

Virtusa’s unique Engineering First approach means never presenting an idea we can’t execute. With deep industry expertise and empowered agile teams made up of world-class talent, we think about execution early in the process, because the earlier you think about execution the earlier an idea can have an impact. Solving from the inside out enables businesses to respond swiftly to changing needs with improved quality, lower costs, and lasting results.

Virtusa is a registered trademark of Virtusa Corporation.  All other company and brand names may be trademarks or service marks of their respective holders.