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Brand
The Virtusa brand
Content guidelines
Visual identity system
The Virtusa logo
Color
Typography
The spark
Iconography
Illustration
Photography and video

Photography 

Photography is never ambient or an afterthought. It is a tool for storytelling and aids the content or juxtaposes with it. Our photos should always look modern, natural and well composed, drawing in the viewer. Every aspect of photography can help to illuminate our brand story.

Virtusa aims to be seen as authentic and engaging. Our photos must always be:

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  • High-quality, professionally shot
  • Well-cropped or properly retouched
  • Well-composed
  • Honest and believable
  • Capture candid moments
  • Either naturally lit or lit with white, artificial light

Sample photography

The content of our photography is divided into three key themes—Structures, Context and Enablers—outlined here:

Structures

Metaphorical images of systems and structures that represent how we think and how we work.

Context

Topical images that are content driven and show what our services can provide. This category shows clear intent and a point of view.

Enablers

Feature our people—our heroes of change—candid and in the moment.

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Video footage

Video footage content should follow the same guidelines as photography. Footage should always look modern, natural and well composed, and authentic. There are a few additional items to consider when shooting or purchasing footage.

Where we use photography or footage

• Web pages

• Social media posts

• Profile images

• Success Stories

• Presentations

• Data sheets

• Brochures

• White papers

• Solution or demo video

• Advertising

• Events

• Environmental graphics

 

DESIGN TIP: If purchasing images or footage, download the watermarked preview and place into your project to confirm it works well and is approved before final purchase.