Our client, a powerhouse lifestyle media company, manages some of the world’s most popular brands in cooking, travel, home & garden, and home improvement entertainment. They faced several challenges in catering to digital demands of customers.
As the companies viewership grew to 170 million each month, with companion websites designed to complement on-air programming with rich “second screen” experiences for consumers across Asia, Europe, the Middle East, and Africa, our client decided to create a flexible digital platform capable of handling 2 million page views per hour. They wanted to also be able to engage users in social media communities, increase ad revenue opportunities, and lower overall cost of ownership. After a series of unsuccessful attempts, the client turned to Virtusa to build a digital engagement platform with rich user experience (UX) capabilities.