Companies in the travel and transportation industry are among the most committed to embracing new digital technologies. Our client, a leading travel company sought to harness data to improve their customer’s experience. Every transaction leaves a digital trail, which our client wanted to analyze and use this information to personalize the entire customer journey. Additionally, setting up a customer master solution (MDM) would help achieve twin priorities – on the one hand, providing up-to-date customer information to their agents conversing with clients, and on the other hand uncover an opportunity to provide personalized online services to customers in real-time, at the most opportune moment. Since there were multiple touch-points, there was a need to create a customer hub that would house customer information integrated from different sources and formats. The solution also needed to have inbuilt analytics capabilities to mine the data and provide actionable insights.
The client wanted a partner who not only excels in delivering data transformation projects but one who also has key industry partnerships. Virtusa’s expertise has helped the client achieve sustainable outcomes by adopting an MDM solution on the Talend platform. Virtusa is Talend’s platinum partner and has a large team of experts dedicated to making our client’s data transformation goals a success.