Our client is a global airline that serves all six continents that connect 150 destinations on the map every day. Its one of the fastest growing airlines in the world with a fleet of the latest generation aircraft.
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The Challenge
Customers are often savvier than what businesses offer them. Our client, a leading airline in the world, wanted to tap into the growing influence of technology and leverage digital tools to deliver an omni-channel experience in a multi-channel world. By doing so, it also wanted to:
- Provide consistent UI across interfaces
- Ensure accurate content management and publication
- Enable seamless reporting and tracking for audit and security
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The Solution
Virtusa’s digital expertise along with experience in serving leading airlines helped deliver a unique industry solution that:
- Automated content approval processes ensuring content governance
- Made content capture easy by developing templates
- Enabled multi-browser (Internet Explorer, Firefox, Chrome and Safari) support for the website
- Had multi-lingual built into it (13 languages)
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The Benefit
The solution drastically improved customer approval of the airline’s service. Specifically,
- Improved user experience and increased usage of self-service channels
- Provided tight integration with traditional applications like IBE and Web check-in
- Ensured that content publishing errors get reduced by 75 percent
- Increased scalability of portal contents for future expansion
