The proliferation of digital technologies in the Information Services industry has influenced consumer preferences. Radically improved content distribution processes have transformed the distribution channels to help curate and deliver relevant and accurate content for consumers. Traditional business models pave way for more flexible, user-centered, and personalized models. Technology giants such as YouTube and Netflix have completely altered the way digital content is shared and distributed. This has been possible due to the massive market shift towards cloud computing.
Cloud computing has disrupted the traditional business models of the publishing industry driving them to reinvent their business models, deliver high-quality digital content, and provide on-demand access. The Digital Publishing industry is now investing in cloud technologies to deliver rich content services across all user devices – right from smartphones to tablets.