The Publishing and Information Services industry has always been at the forefront of digital transformation owing to the evolving consumer choices and preferences. With the influence of unprecedented consumer digitalization, this sector has gradually unlocked possibilities of higher revenue generation through new digital channels for content delivery.
Today, consumers demand easily accessible and contextualized content for their information needs. As a result, Information Services companies are forced to re-imagine their conventional processes and solutions and rely upon intelligent automation driven by artificial intelligence (AI), and cognitive, cloud computing technologies.
AI takes robotic process automation (RPA) to the next level by simulating human cognitive processes to upgrade the organization’s capabilities and overcome the limitations of existing process automation and manual labor. This ‘smart virtual workforce’ helps eliminating human intervention while managing daily tasks and decision-making. Many publishing and Information Services organizations have already recognized the significant benefits of AI-driven automation and are investing heavily to reap their remarkable benefits.