Content & Customer Experience

Deliver personalized and compelling experiences for customers across channels

Virtusa blends domain experience with unique perspectives and proven expertise from across consulting, design, and engineering disciplines to create compelling and personalized experiences driven by insights and AI.

Augmented by an agile innovative mindset that puts design thinking and journey mapping at work, Virtusa helps clients realize their CX goals.

Service Capabilities

OMNI-CHANNEL STRATEGY

Build omni-channel experiences that put the customer—not the channel—at the forefront, ensuring brand consistency

CONTENT STRATEGY

Maximize re-purposing of digital assets to deliver contextual and meaningful content through multi-channel content strategies

RESPONSIVE WEB DEVELOPMENT

Design websites are responsive and consistent across all devices, tailor the experience to the device and context

DIGITAL MARKETING + COMMERCE

Establish integrated customer segmentation strategies and measure effectiveness with our ecommerce expertise combined with digital marketing

Digital Workforce

Improve employee productivity with our employee engagement framework that brings the experience of digital consumers to the workplace

Success Stories

We’re hard at work at the intersection of how business works and what clients need

We bring together high-performing, highly collaborative teams that work across disciplines to explore strategies, tinker with technology and create beautifully useful designs. All to create the kind of innovation that truly impacts business.

A Leading Asian Private Bank Enhances the Customer Experience Through a Digital Lifestyle Solution

Improving Website Traffic by 12% and Transforming the Customer Experience Within 30 Days for an International Bank

Perspectives

Article

Client Onboarding: How can Banks Turn Clients’ Pain Points into Opportunities?

Abhinav Kumar,
Senior Consultant-Business Consulting

Article

Engaging Millennials in Financial Institutions

Millennials are the largest generation in US history, a particularly attractive target market for financial services. This group, born between 1980-1996, consists of approximately 73–81 million people in the US,
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Virtusa Corp

Article

Customer Acquisition and Enhanced Revenue Through Producer Management and Marketing

Insurance carriers are obliged to manage their producer network with onboarding, verification, and ongoing compliance validation. We can certainly enable this “Producer Lifecycle Management (PLM)” in the back office with
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Virtusa Corp

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