Building platforms to power new linear and digital revenue initiatives

New media disruptors (Apple, Google, Facebook, Amazon, and Netflix) are applying pressure on the traditional media and entertainment ecosystem. In addition, consumption and demographic changes (including cord cutting, over-the-top video adoption, and millennials maturing) have accelerated changes to traditional media go-to-market models. Cable networks are in a transformative phase. Traditional organizations tend to have too many versions of who their customers are, what products they have purchased and what price they paid. The ability to surface and rationalize their customer, pricing and product masters will provide the foundational understanding necessary to drive significant changes. CIOs of these organizations are under increasing pressure to ensure that their technology infrastructure and capabilities are nimble and ready for these new market opportunities, to have better customer understanding.

Our Solutions

Digital Strategy Consulting

Digital maturity assessment and roadmap for seamless transformation

Digital Strategy Consulting

Virtusa’s digital strategy consulting offering enables a seamless digital transformation journey by providing a digital roadmap for organizations that includes process optimization and enhancement strategies. Virtusa’s proven methodology for creating this digital roadmap includes identification of current pain points and assessing the effectiveness of an organization’s digital footprint, defining the customer journey on client websites and other digital platforms, and blueprinting roadmaps for digital strategy including migration to Digital First.

Our collaborative end-to-end digital transformation services includes strategy and design, customer experience, mobility and IoT, data analytics and artificial intelligence and cloud. Our Enterprise Digital Transformation Framework includes a diagnostic and maturity model that evaluates digital maturity across Customer Experience, Business Innovation and Operational Excellence.

Cloud Migration Factory

Seamless migration with reduced risk and increased scalability

Cloud Migration Factory

With our cloud migration factory model, we enable organizations to meet demand for high-quality content and address issues pertaining to large file sizes and the complexities associated with multi-platform delivery models. Our model employs repeatable processes and reusable artifacts for application migration and identifies and aligns with organizational platforms (infrastructure and application), architecture blueprints, policies and guidelines. Our cloud migration model helps organizations in the TV and film industry achieve efficient cost control and operational excellence through cost reduction in development, infrastructure, maintenance, and component reusability. Our implementation plan also helps businesses achieve faster migration with reduced risk and increased scalability and allows businesses to rapidly adapt to technology innovations.

Robotic Process Automation

Artificial Intelligence led robotic processes to automate manual operations across billing, service and customer care operations

Robotic Process Automation

Virtusa’s Robotic Process Automation solution offers an artificial intelligence (AI) led robotic processes to automate manual operations across billing, service, and customer care operations. Our solution enables media and entertainment companies to reduce operational cost while at the same time improve operational efficiency. Virtusa’s proprietary RPA solution accelerator “Acceleo” enables media businesses with an easy, efficient and cost-effective path to automation. With a consulting-led methodology to identify use cases, strong partnerships with leading RPA vendors such as BluePrism, UIpath, Automation Anywhere etc. and seamless integration of RPA with cognitive and AI technologies across channels (such as online, call center, POS, mobile etc.), our RPA offering can reduce up to 40% on their operational expenditures for media and entertainment firms.

Blockchain

Drive innovation and process improvements with Distributed Ledger Technologies

Blockchain

Blockchain, a digitized public ledger of all transactions, has huge potential to disrupt existing ways of doing work in the Media and Entertainment industry. The typical media value chain of content creators, aggregators, distributors and royalty collection agencies had created inefficiencies in the system, primarily around content privacy and payments. Blockchain can help address these, especially around content publishing, smart contracts, distribution and monetization.

The Virtua Media labs is built on sound value proposition to accelerate adoption of leveraging:

• Investment in a Blockchain Exploration Center (BEC) that leverages a sandbox and lab environment to develop bleeding edge solutions
• Leverage cross industry expertise of over 100 banking use cases based on our research and active collaboration with FinTech’s
• Partnerships with leading blockchain providers including Ethereum, Chain, Ripple and Quorum.

Test Data Management

Optimize cost of test environment with the right test strategy

Test Data Management

Searching, managing, maintaining and generating test data takes up nearly 60 percent of the time of an average tester. It is one of the most time-consuming phases within software testing. And today, the credibility and reliability of test data are an uncompromised facet for business owners. Test data management is that part of the process which is based on analysis of challenges and applying the best tools and methods to address the known issues without compromising the reliability and the authenticity of the product.

Artificial Intelligence

Integrate cognitive capabilities into your applications, products and business processes

Artificial Intelligence

AI is revolutionizing the way media and entertainment companies function. Traditional content creation is a cost intensive and iterative process. With AI, content creators can focus on writing, while the technologies will help identify, produce and curate it with the right cost structures. Similarly, deep learning and algorithms will help monetize the content through targeted advertising and translating it into multiple languages to reach global audiences.

The Virtua Media labs works with the business teams to understand the desired outcomes leveraging our expertise in Analytics Platforms, APIs, Tools and Programming. Our services span the following:

• Consulting: Current State Discovery (Business and Technology), Future State Roadmap and build use cases
• Implementation Services: Data exploratory analysis, Data Preparation, Analytical Modelling, Insights Delivery and Actionable Decisioning

Subscriber management

Enterprise data management solutions that drive customer loyalty and improve retention

Subscriber management

Media and Entertainment companies have over a period, amassed terabytes of customer data, trapped in silos across multiple systems and channels. This data doesn’t provide a single view of the customer nor does it help in providing personalized services, ultimately impacting loyalty and revenues.

The key features of our solution include:

• Aggregating data across multiple business units and functionally disparate systems to create a single reference of the customer
• Adoption of consistent processes & policies to standardize data and incorporate business ad customer centric rules to eliminate incorrect data from entering the system
• Dynamic profiling of customer leveraging real time insights across orders, billing records, activities, incidents and transaction details.

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Virtusa Corporation
132 Turnpike Road
Suite 300,
Southborough, MA 01772