Digital Innovation Engineering:
Aligning Virtusa’s Brand and Capabilities

Kris Canekeratne
Chairman and Chief Executive Officer
Article

 

Virtusa has a rich and proud heritage built on sparks of digital innovation that transform business. In the 90s, we brought on-premise back-office systems online. In the 2000s, we merged mobile extensions with digital experiences. We took clients from mobile-first to digital-first to the omni-channel digital experience.

Our next set of innovation for clients will focus on the fourth industrial revolution, digital 2.0, and smart systems. To successfully support clients with these next set of challenges will require combining cloud agility, digital everything, cognitive computing, microservices, and the ubiquity of IoT and sensors to create compelling experiences that predict customer needs.

Supporting this demand requires transformation and innovation. Looking at the terms separately, transformation is the process of revising, optimizing, and reconfiguring the delivery of value. It is an ongoing process that happens over a long period of time. Innovation is the act of creating value where it did not exist before. It is a challenge to the status quo that happens quickly. Not one or the other will shape the next decade of IT. It is the combination of applying business expertise, engineering expertise, and a unique approach to innovate digital transformation.

Virtusa’s engineering capabilities already excel in many of these areas. Now it is time to elevate our brand to match our innovation engineering capabilities applied to digital.

Our new brand represents the joining of transformation and innovation. Business today requires systems that quickly connects a myriad of enterprise data – amassed over years, months, weeks, days, hours, and seconds – with other data for faster decision making, enabling leaders to advance in quantum leaps.

As engineers, we celebrate systems and structures. This comprehensive view reveals opportunity, sparking innovation and potential. These moments are the catalysts of discovery and breakthroughs brought together through a unique combination of

  • Deep technical expertise with an intense industry focus to create holistic solutions
  • Unparalleled velocity through agile engineering teams and our Digital Transformation Studio
  • Measurably better digital engineering sparked by a culture of cooperative disruption

This innovation engineering continues to guide our company into a new era. An era that requires transformational change at a scale and speed that defies traditional ways of working.

Virtusa Legacy Logo Virtusa Legacy Logo Virtusa New Logo

Our future-facing brand was carefully crafted to express who we are. It communicates our bold point of view and meaningful impact we make. This is conveyed through the “spark”, our primary graphic element, patterns created from the spark, our bright color palette, our logo, and other system elements that complement the idea.

We communicate with a point of view that challenges the status quo; actions that are truthful, transparent, and responsive in real time; and an agnostic and adaptive mindset that sees beyond today to get ahead of tomorrow. Our ethos remains rooted in our culture, our commitment to clients, and our unwavering dedication to engineer outcomes that move the business world forward. Together, these create a strong foundation that matches the rapid rate technology is moving at and our ability to engineer an inspired world through continuous innovation.

This is an exciting time for Virtusa. We look forward to sparking innovation, together, one sprint at a time. The elevated importance of our new brand will play an important part in this journey. To learn more about our new brand, visit virtusa.com/brand/.

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