Population-level Prediction for Type 2 Diabetes Simulated EMR Data

Population-level Prediction for Type 2 Diabetes Simulated EMR Data whitepaperLife sciences companies operate in one of the most strictly regulated industries and as such are pioneers in adopting new technologies. Real-world data plays a crucial role in the success of these technologies, however high quality data is either scarce, expensive, or restricted. The sheer volume and the complexity in ensuring that data is ethical and regulatory compliant for use in prediction models has been a major impediment for innovation.

The Indiana Bioscience Research Institute (IBRI), the Cardinal Health Fuse Innovation Center, and Virtusa formed a collaborative project in the fall of 2018 to address the woes in using real-world data. This paper discusses the synthesis of high-fidelity population-level electronic medical record (EMR) data using Proxi™ (a simulated population-level data generator) on vLife™ (Virtusa’s open innovation platform) to create prediction models around Type 2 Diabetes as defined by researchers in IBRI.

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Robotic Process Automation for Carriers

Robotic Process Automation for CarriersToday’s communication service providers (CSPs) operate in an increasingly competitive environment. In addition, many face heightened regulations, skills shortages, and rising customer expectations. To adapt, they must explore effective ways to consolidate data and streamline processes, maximizing the impact of their workforce.

A robotic process automation (RPA) solution enhanced with the power of artificial intelligence (AI) will help achieve these objectives and more. RPA can reduce costs, increase quality, deliver greater value and a better experience for customers – all while freeing up employees to do more high-value, meaningful work.

Download this whitepaper on RPA solutions for CSPs to:
• discover automation use cases and RPA best practices for the CSP telecom sector
• learn fundamentals about UiPath’s AI enhanced RPA technology
• explore the strengths of the Virtusa & UiPath solution for CSPs

The New Synthetic: The Promise of Using Simulated Patients from Real World Data in Life Sciences Research and Development

The New Synthetic: The Promise of using Simulated Patients from Real World Data in Life Science Research and DevelopmentIn the life sciences industry, research and development has  been an essential source of value creation and success; the intellectual property of pharmaceutical innovation has been measured in the billions of dollars for decades, and even as the market shifts to smaller, more narrowly focused therapies, the collective portfolio of large biopharmaceutical companies will remain highly valuable and the primary method for how companies will monetize their output. Research is the means by which value is created and produced. Like AI talents, the skills and expertise needed to conduct biopharmaceutical research are on-demand and will remain expensive and scarce.

Recognizing the potential promises and perils of using real world data in life science research, the Indiana Bioscience Research Institute, the Cardinal Health Fuse Innovation Center, and Virtusa collaborated on a project in the fall of 2018, with the goal to test and validate the potential benefits of simulated data optimized to match the complexity of real world sources. Each organization contributed its own unique value and experience to the project.

Download the white paper for the results and findings.

Unlock the Power of Simulated Data to Accelerate Research

Unlock the Power of Simulated Data to Accelerate Research WhitepaperEach life science company generates terabytes of data and keeps it hidden behind a firewall. This is due partly to strict regulatory and compliance standards and partly to the extremely competitive environment in which these companies operate. Most of this information sits in silos, and for a long time, companies did not actually consider it suitable for retrospective or predictive analysis. The objective of this paper is to establish the benefits of using simulated data to overcome the challenges posed by real world data and to test the prediction accuracy of a machine learning model that was trained on a simulated EMR dataset.

With the intent of bridging the gap between the healthcare industry and the rising data exchange needs, Virtusa is providing enterprise clients with simulated data to meet their testing requirements. In a strategic move in November 2018, Virtusa partnered with Indiana Biosciences Research Institute (IBRI) to accelerate life sciences research and development. This collaborative project will focus on a comparative analysis of simulated data with real-world data to study diabetes patients. With its signature vLife platform, Virtusa will also try to address the challenges of healthcare and life sciences companies by analyzing numerous information that is placed in silos and speed up the testing process to develop next-level treatments and patient cure.

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Open Banking: The New Customer Frontier

Open Banking: The New Customer Frontier white paperThe financial world is increasingly moving towards an ‘open system’. This transformation is driven by a number of factors, such as the possibilities offered by emerging technologies, regulations fueling innovation, change in customer preferences and intense competition in the market caused by non-financial players. In this new open ecosystem, FinTechs and other new players will have the insights they need to offer consumers tailored and targeted financial products at highly competitive rates. This, along with the challenge and cost of adapting their infrastructure, has led many incumbents to view Open Banking negatively: as a cost, a risk and a disruption.

Download the whitepaper to learn why Open Banking is an opportunity for a digital transformation more than a threat. We also examine what banks and other financial services companies can do to meet the initial challenge of transformation and then to go beyond that first step by developing new business models that will anticipate changing consumer demands and build the winning companies of tomorrow.


How Can Banks Respond to the Big Tech Threat?

How Banks Can Respond To The Big Tech ThreatA jobs-to-be-done design approach has the answers

The past decade for banks has been nothing short of grueling. After the rollicking good times in the lead up to the 2008 financial crisis, post the crash the banks have faced tightening pressure from all sides, be it regulators, FinTechs, or the escalating demands of customers. But, today, the banking industry is on the cusp of another major inflection point.

The hostile threat amassing on the horizon is Big Tech. Unlike the FinTechs, the Big Techs have the brand, the data, and the customer-facing platforms to give them significant cross-sell opportunities. Unlike the banks, with their highly intricate legacy structures and product silos, the cloud native Big Techs are nimble and real-time.

But emulating the characteristics of Big Tech will only get banks so far. In the race to catch-up to their tech wizardry, banks’ large-scale digital transformation projects will only consign them to the rear of the pack. At issue is the tech giants’ strategy and design thesis, which is the wellspring of their competitive advantage. Going forwards, as banks reimagine their future, we believe they should reflect seriously on the “Jobs-to-be-done” ( JTBD).

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Banking on an Industrial digital revolution

Banking on an industrial digital revolutionThere was a brief moment when the smart money was on FinTechs blowing away the traditional banking powerhouses and remaking finance. That existential threat has passed, and banks are exploiting their capital, resources and management intelligence to respond. With a clear sense of the challenges, banks have committed to radical digital reinvention. But can they move fast enough? The fight-back has begun.

Download the report to learn about:

  • How to industrialize your digital engineering strategy
  • How to build innovation and delivery quality quickly and at scale
  • How to survive and prosper in an increasingly regulated environment

Strategic Partnerships in Healthcare

Strategic partnerships in healthcareStrategic partnerships are quickly becoming a mainstay in the U.S. healthcare industry.  Companies will need to collaborate strategically with other organizations who share their goals to reinvent, disrupt or defend their market position.  There’s no such thing as a model for these partnerships – each is designed to uniquely deliver on business goals.

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Telecom and Media Players are Coming Together to Win the OTT War

Telecom and Media Players are Coming Together to Win the OTT WarOver-the-top (OTT) disruption doesn’t just impact players in the media industry, it also affects traditional telecom players that are now looking to transform their existing business models to be more competitive. Yet, as Telecom Service Providers (TSPs) look to protect their entrenched market position, they also have the opportunity to push new services into the market. One strategy that many TSPs are pursuing is diversifying their offerings by moving into adjacent markets.

This paper discusses how TSPs have used and are continuing to use this strategy by merging with or acquiring media firms to enhance customer access to content thereby better serving their customers.

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eSIM: The Gateway to Global Connectivity

The traditional SIM plays an important role in locking a mobile user to a mobile operator. The quality of a customer’s mobile connection at a location is directly impacted by availability and bandwidth of the mobile operator’s underlying network at that site. While traveling outside the home country, mobile customers today must pay exorbitant fees to their mobile operators for data and voice roaming to maintain the same seamless connectivity they have back home. Customers do have the alternative of visiting a local mobile store in the host country to buy a new SIM card (aka local phone number with data package) and replace current SIM card (losing home phone number) or put new local SIM in a dual SIM or spare phone. However, there is often inconvenience, cost, complexity, and difficulty in connecting back to the home country.

Seamless global connectivity looks like a distant dream today. Before the introduction of nation-wide mobile plans few years back, even roaming in one’s own home country was a big hassle. Over-the-top (OTT) players, such as WhatsApp and Viber, who provide voice and messaging services over a data connection have made global connectivity a bit easier, but still require mobile users to be connected to the data pipe, using connectivity from data roaming, local data connection (aka local SIM card), or limited Wi-Fi hotspots.

As eSIM technology takes-off widely, global connectivity issues are going to be resolved for good. The traditional SIM is linked to a single mobile operator, and this link can’t be changed. For a customer to connect to a new mobile operator, he/she must get a new physical SIM for that operator and replace the current SIM with a new SIM.  Conversely, the eSIM is a non-removable SIM hardware integrated into the device.  eSIM allows users to store multiple mobile operator profiles and can be programmed to use a specific profile or change a profile at any time over-the-air (OTA) without the need for a physical SIM replacement or visit to any physical store (see exhibit 1)

Exhibit 1: Traditional SIM vs. eSIM
Exhibit 1: Traditional SIM vs. eSIM

eSIM as a concept was developed to broaden the connectivity options for wearables, but after GSMA published the eUICC (Embedded Universal Integrated Circuit Card) specification, it is now also catching up with smart phone. eSIM enables out-of-the box connectivity of the device to a mobile network, irrespective of the place the device is deployed. Once eSIM devices are widely available, it will disrupt the entire Mobile Industry value-chain, significantly impacting customers, device manufacturers, OTT players, and mobile operators.

Device manufacturers to own the customer relationship and the rise of “Global Smart MVNOs”

Until few years back, almost all mobile operators provided free or subsidized “locked” mobile phones with a 1-2 year mobile plan contract. Some mobile operators still offer that, but with the advent of eSIM, the change of role looks inevitable. With eSIM built into the device (smart phone, wearable etc.), device manufactures will enable out-of-the box connectivity, enabling device manufacturers to own the customer relationship and reduce the role of mobile operators to connectivity enablers.

The new Apple iPad released in 2018 has Apple SIM (software SIM, not eSIM) that allows users to compare, select, and pay for local mobile plans from partner mobile operators directly from the convenience of the device. Without visiting any store, a user can change the mobile data plan or the operator anytime over-the-air. Apple has partnered with mobile operators across 180 countries; its US partners are AT&T and T-Mobile.

Google Project Fi has taken the eSIM and Mobile Virtual Network Operator (MVNO) concept to a new level. Google Project Fi supports few select smartphones (with equivalent of eSIM inside) and provides global mobile plans (voice and data) to its US subscribers. Project Fi has the unique ability to connect its subscribers to the best available “data connection” at a place, seamlessly switching between its partner Wi-Fi hotspots and Mobile Network Operators, giving best of breed connectivity to its subscribers. Google Project FI has signed-up with MNOs across 170 countries; its US partners are Sprint, T-Mobile, and US Cellular.

With eSIM, device manufacturers like Apple, Google, and Samsung can take the customer relationship to the next level by bundling connectivity with a device rental plan. They can also provide basic connectivity for free and offer more advanced mobile plans with value added services for a premium.

Current MVNOs will face a serious threat from the device manufacturers as manufacturers may themselves become MVNOs, driving smaller MVNOs out of business. With eSIM built into the device, even OTT players can provide data packages and charge through Google Play, Apple Store, or Samsung Pay accounts. For example, Amazon Prime and WhatsApp can provide basic data connectivity for free through MNO partners and allow users to subscribe to advanced global data packs through their apps.

With the onslaught of eSIM, the Mobile Industry will see the rise of “Smart Global MVNOs” that provide seamless global connectivity solutions that leverage the best signal at any given location, among available Wi-Fi networks, owned networks (example Google Fiber or Comcast Xfinity) or partner MNO networks.


Customers finally get seamless global connectivity

Mobile users will be the biggest beneficiary of the eSIM revolution. Users can compare various mobile operators in the region based on cost, network speed, and quality, before choosing and provisioning the service directly from the device, avoiding any visit to the local mobile store or replacing the current SIM card. Alternatively, users will be able to buy mobile connectivity from a Smart Global MVNO, which can either be a device manufacturer (like Google, Apple, Samsung etc.) or an OTT Player (like Amazon, WhatsApp etc.) without worrying about the underlying mobile network providers. eSIM will increase competition among mobile operators, leading to non-committal data plans at reasonable price points. Some OTT service providers, like Amazon Prime, may even provide complimentary data plans.

Exhibit 2: eSIM Global Connectivity with Smart Global MVNO
Exhibit 2: eSIM Global Connectivity with Smart Global MVNO

eSIM will make international roaming redundant as Smart Global MVNOs will enable seamless global connectivity (see exhibit 2). Alternatively, mobile users can opt for an additional local provider in a host country directly from the convenience of the device (see exhibit 3).

Exhibit 3: eSIM Global Connectivity with local Mobile Operators
Exhibit 3: eSIM Global Connectivity with local Mobile Operators

Maintaining status quo will lead to Mobile Operators losing a direct relationship with customers

Mobile operators have been at the center of Mobile Industry value chain for a long time, raking significant revenues from device sales, International Direct Dialing (IDD), international roaming, data, voice, and messaging services. With the ascent of OTT players over the last few years, voice, messaging, IDD, and international roaming revenue have been significantly reduced. eSIM has the potential to make device manufacturers the center of the Mobile industry value-chain, leading to mobile operators losing a direct relationship with the customer.

In the short term, mobile operators can significantly benefit from eSIM growth as remote provisioning reduces the requirement for physical stores, leading to significant cost savings. Since no physical SIM card is necessary, supply chain can also be simplified, leading the way for mobile operators to become “Digital Mobile Operators (DMOs)” with limited or no physical presence. Customer service can also be extensively automated with Robotic Process Automation (RPA) and Machine Learning (ML) to reduce the cost of operations further.

However, over mid to longer term, Mobile Operators’ customer connect will be significantly reduced as customers might buy mobile connectivity directly from the device manufacturer or OTT players. Since customers won’t be coming to a physical store, the opportunity to up-sell mobile services or cross-sell device accessories will be substantially reduced. Subscribers may also demand freedom from contractual lock-ins, leading to high churn rate. Global Smart MVNOs that provide global connectivity packages will potentially eliminate international roaming revenues.

What can Mobile Operators do to stay relevant?

To stay relevant in this new and very competitive environment, mobile operators need to strategically work on the following options:

  • Create “best network” with high reliability and accessibility and improve “network and operational efficiency” to provide great connectivity to Mobile and IoT devices at competitive cost
  • Increase customer stickiness by bundling media services and other value-added services such as banking, insurance, or traditional as quad play offerings (broadband, mobile, fixed voice and TV/media services)
  • Provide best in class customer service digitally using “experience stores”
  • Create a consortium of Global MNOs (like Star Alliance in the airline business) to provide global connectivity solutions without roaming charges to match Smart Global MVNOs offerings
  • Use the eSIM profile to connect all devices of a subscriber seamlessly with multi-device pricing plans and connectivity solution (see exhibit 4).

Exhibit 4: Mobile Operators leveraging subscribers’ eSIM profile across all connected personal devices

Exhibit 4: Mobile Operators leveraging subscribers’ eSIM profile across all connected personal devices

Conclusion: eSIM revolution will lead to Global Mobile Connectivity

The eSIM revolution will significantly impact the Mobile Industry value chain and make “global connectivity” a dream come true. With global mobile plans from “Smart Global MVNOs”, customers across the globe will be able to connect as freely and seamlessly as email connectivity today. Consumers and device manufactures will be the real beneficiaries of this transformation. Mobile operators across the globe have opportunity to become pure “Digital play” with very few to no physical stores, creative bundled offerings for current customers to keep them directly connected, and improved network and operational efficiency to stay relevant in the future.

Rohit Sehgal, Senior Vice President, Digital Business Strategy Group
Rohit is the Digital Business Strategy leader for Telecom & Media at Virtusa. He has 20+ years of diverse global work experience in Business Consulting, Software Product Development, and Services Delivery. Rohit works with clients to re-strategize their business models by leveraging new Digital trends to protect entrenched positions, build new expansion opportunities or disrupt industry value chain.

Sanjib Dutta
Sanjib is a Strategy Consultant in Virtusa’s Digital Business Strategy team and works with clients to create and execute their digital strategies.