Consumers already enjoy highly personalized, relevant experiences in social media interactions, online shopping, media and entertainment, and even healthcare. Naturally, they expect nothing less from their financial institution. If consumers want to bank when they want, where they want, and on the device and channel of their choice, how can you replicate the digital experience of your public site to authenticated web pages?
Authenticated pages are largely transactional in nature (balance checks, fund transfers, statements) and lose out on attracting consumers with targeted marketing content. BankConnect leverages the Adobe Marketing Cloud to help banks deliver truly personal, engaging, and consistent authenticated site experiences across devices and screens. The framework provides re-usable components and templates to enable the delivery of tailored product offerings and targeted up-sell and cross-sell capabilities.
- Omnichannel Customer Experience
Give users a 360-degree view of their relationship with a financial institution hosted on a custom, responsive website.
- Security Integration
Integrate with a bank’s existing security services and identity management systems seamlessly.
Maintain compliance with section 508, WCAG, and SEO standards.
- Digital Marketing
Track user behavior, display targeted offers, and drive brand loyalty.