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VirtusaPolaris Awarded Adobe Experience Manager 6 Specialization for Delivery of Advanced Digital Solutions

WESTBOROUGH, Mass., – (June 23, 2016) – VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, today announced that it has received Adobe Specialization certification for Adobe Experience Manager 6 in both North America and South America, reinforcing VirtusaPolaris’s market leading position in leveraging the Adobe AEM platform to accelerate business outcomes for clients.

Specialized partners are certified by Adobe for their proven capabilities and successful implementations. Adobe specialization provides partners the opportunity to develop and showcase their Adobe expertise and differentiate themselves in the marketplace. Adobe specialized partners must prove their proficiency in specific solutions within Adobe marketing cloud and must have received a requisite number of technical certifications, have multiple successful client implementations, as well as specific sales levels to achieve specialization. As a specialized partner, VirtusaPolaris can help enterprises transform their digital marketing strategies. As more businesses move away from the brick and mortar establishments their focus has been on strengthening the digital presence. VirtusaPolaris has been leveraging its deep expertise in AEM to help clients develop state-of–the-art digital solutions that enable them to drive personalized experiences for their customers. For example, for a leading global financial services firm, VirtusaPolaris was able to deliver an AEM-based solutionthat enhanced the web experience for its customers. Increased site traffic, including repeat visits by customers and high operational efficiency, were some of the key benefits that resulted from the solution.

“We are living in an experience economy where customers’ expectations are rapidly increasing with every interaction,” said Frank Palermo, global head of Digital Solutions for VirtusaPolaris. “Adobe’s Experience Manager enables organizations to provide rich, personalized and relevant content across channels to increase engagement. Our specialization reinforces our deep commitment and expertise in leveraging the unique features of Adobe’s Experience Manager to deliver value for our clients.”

The Adobe Specialization certification comes on the heels of VirtusaPolaris’ launch of BankConnect, a solution powered by Adobe Marketing Cloud designed to create more personalized customer banking experiences across authenticated bank sites. BankConnect was showcased by both companies at the recent Adobe Summit 2016 in Las Vegas.

“We’re very pleased to award Adobe Specialization to VirtusaPolaris for AEM,” said Tony Sanders, senior director, SI and ISV partner sales, Adobe. “As an active AEM partner for some time, VirtusaPolaris has been able to bring in a proven approach, the right expertise and demonstrable excellence in delivering value to clients through successful AEM implementations. This recognition strongly reflects VirtusaPolaris’ digital expertise to empower marketers to build engaging experiences and optimize marketing processes.”

Adobe’s certification of VirtusaPolaris for Adobe Experience Manager 6 Specialization also follows its recognition at last year’s Adobe Summit, where the company received the Standout Adobe Marketing Cloud Innovation Award for incredible creativity and ingenuity in personalized digital banking experiences.

About VirtusaPolaris

VirtusaPolaris, the market-facing brand reflecting the combined strengths of Virtusa Corporation and Polaris Consulting & Services, Ltd. is a global provider of information technology (IT) consulting and outsourcing services that accelerate business outcomes for Global 2000 companies and leading software vendors in banking and financial services, insurance, healthcare, telecommunications, technology, media and entertainment.

VirtusaPolaris’ solutions address the CXOs’ dual challenge of growing revenues while improving IT cost efficiencies. VirtusaPolaris’ digital services leverage innovative new technologies to reimagine the customer experience, increasing retention and creating lasting value. VirtusaPolaris’ preemptive outsourcing solutions help clients reduce risk and improve IT operations.

VirtusaPolaris delivers services across the IT lifecycle, including consulting, solution design, technology selection, implementation, testing and maintenance & support, including infrastructure support. Inheriting a strong heritage in software engineering, VirtusaPolaris is highly qualified to both develop and maintain software, using a proven platforming methodology and advanced Agile and Accelerated Solution Design techniques to reliably produce results on time and within budget.

Holding a record of success across industries and unparalleled domain expertise, VirtusaPolaris understands clients’ business challenges best and uses that to deliver distinctive, differentiated and innovative application of technology to solve those problems. Examples of large business transformations completed include the world’s largest P&C claims modernization program, one of the largest corporate customer portals for a premier global bank, an order to cash implementation for a multinational telecommunications provider, and digital transformations for media and banking companies.

Virtusa Corporation is headquartered in Massachusetts, and together with Polaris, has 50 offices across North America, Europe and Asia.

Polaris Consulting & Services is asubsidiary of Virtusa Corporation. Copyright © 2016 Virtusa Corporation. All Rights Reserved.


Kirsten Paragona

Global Head of Media Relations


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