Sales executives had to shift strategies once in-person meetings came to a standstill. Most people thought the move to digital sales communications would be temporary, but these tactics quickly became an essential part of the sales cycle. Social selling is one area that rose to importance. A shift in decision-making patterns drove social selling to popularity. Now, social selling has become a valuable sales tool, earning a permanent place in executives' sales strategies and the benefits prove that social selling is here to stay. Read the article to gain valuable insights from leaders in marketing and research. Virtusa's head of marketing, strategy, and demand generation for the UK, Europe, and the Middle East, Sudhanshu Gupta, and Director and Head of Research Advisory at ISG, discuss the benefits of social selling and why it's here to stay.