The emergence of digital technologies has completely transformed consumer buying behavior across the globe. Especially with the growth of e-commerce business, transportation and logistics industries have been forced to embrace digitization to stay relevant to the evolving consumer demands. Consumers using different channels to evaluate products, order, collect, and return their purchases has driven enterprises to investigate their omni-channel approach. Features such as 360-degree transparency for freight tracking alerts offer end-to-end update on the location of shipments, with transportation and logistics organizations checking in each time the package reaches a certain location and keeping all the stakeholders automatically updated. Leveraging omnichannel, enterprises can now enhance customer confidence while at the same time distribute information in the most effective manner.