Media and entertainment companies have access to various data sources that can help build closer relationship with customers. The proliferation of digital devices has brought significant changes in the viewing habits of consumers. Today’s consumers want – ‘what they want, where they want, and how they want it’ – which means content anywhere, anytime, and on any device. This shift has compelled businesses to embrace a ‘customer-centric’ model.
Virtusa empowers you with tools and technology that enhance your customer analytics journey to transform audience insights into profitable advertising and content relevance. Our experts help you deliver targeted offers, improve campaign performance, and recommend and develop content in real-time, so that you can delight your audiences and achieve sustainable outcomes.