Proactive customer engagement is a massive force that is driving insurance companies to invest in digitizing customer experiences. More than just application modernization, insurance companies are looking to provide the same level of interactions customers are used to experiencing in other industries. This means not just providing service anytime and anywhere, but also providing a simplified understanding of products and business models that can often come across as nebulous to customers. Building meaningful interactions with customers through digital technology also requires personalized engagement, such as advertising only products and services that a specific customer is interested in, rather than blanket campaigns that reach out to uninterested parties. At Virtusa, we have extensive experience understanding how purposeful and personal digital interactions drive real customer engagement that, in turn, drives profits.