For many years, enerprises have relied on traditional channels to win, serve and retain personal relationships. Today, they are faced with a situation where customer experience is essential for both future growth and bottom line of an organization. As people use more digital channels and have more channels and devices for their interactions, there is an exponential attention for digital customer experience
Customer experience is considered to be the new battleground today. A brand which wants to survive and prosper, needs to necessarily transform itself, into an “experience” business.