In the Travel and Hospitality industry, there is a constant focus on acquiring new customers and increasing market share. Traditional marketing focuses on ROI, which is just scratching the surface of user engagement. Ensuring customers are engaging with your brand and creating a vehicle to communicate and return time and again is critical to future growth.
The airline industry occasionally faces headwind ranging from falling ticket prices, fluctuating fuel prices, and competition from new channel consolidators offering a seamless customer experience, to a host of other challenges.
Despite its popularity, cruise tourism faces a number challenges in attracting new customers and retaining old ones. Cruise tourism firms can increase demand by offering more personalized and luxurious guest rooms, more on-board experiences, and offshore excursions.
Segment disruptors like AirBNB and Third Party Intermediaries (TPI’s) such as Expedia, Priceline and Booking.com, are constantly challenging brands to engage and retain their guests.
Increased competition from up-and-coming delivery services that are changing the way people are dining daily.
At Virtusa, our consultative approach to the customer journey gives your brand the guest experience and retention system solutions needed to crush the competition.