In the Hospitality and Leisure industries, there is a constant focus on acquiring new customers and increasing market share vs the comp set. Traditional marketing focuses on ROI, which is just scratching the surface of user engagement. Ensuring customers are engaging with your brand and creating a vehicle to communicate and return time and time again is critical to future growth. Within Hospitality, segment disruptors like AirBNB and TPI’s such as Expedia, Priceline and Booking.com, are constantly challenging brands to engage and retain their guests. Restaurants are facing increased competition from up-and-coming delivery services that are changing the way people are dining daily. At Virtusa, our consultative approach to the customer journey gives your brand the tools needed to crush the competition.