Artificial Intelligence brings a plethora of opportunities for building reliability and quality of service over communications networks. AI can help CSPs understand network usage patterns, recognize the anomalies and predict where things may go wrong. These trends help CSPs analyze the root cause, identify resolution options and automate the business processes for self-remediation. Embedding AI within the network makes it more efficient and intuitive to respond to various situations. CSPs can also leverage AI to gain a detailed understanding of their customers, target them through micro segmentation, and thereby improve their Net Promoter Score (NPS). It can help them understand the preferred customer channels, their activities and areas of interest, and spending patterns, and build deeper and granular insight. As a result, they can recommend offers, manage brand perceptions, push relevant content, and provide the right products and services. Over the next few years, AI will disrupt the communications industry and CSPs embracing AI will reap its benefits.
Virtusa’s AI solution offers analytics-as-a-service platform on cloud. Since it is based on an open source architecture, it enables us to provide an out-of-the-box solution with machine learning capabilities across network, customer, operations and billing functions. CSPs can leverage our solution to generate striking customer insights, enable proactive diagnostics, and build a self-learning knowledge base which can deliver the right resolution and recommendations.