Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences on the platforms they prefer, and the way they want. When companies have the capabilities of understanding each individual consumer, they are able to better suit everyone’s specific needs and desires.
This is especially important for Virtusa, a global Salesforce implementation company with a team of 25,000 employees across industries like Healthcare & Life-Sciences, Banking & Financial Services, Insurance, Communications, Media and Technology.
For Virtusa, whose client base includes 8 out of the 10 top healthcare payers, Digital 360 is key to helping enterprises consistently deliver the high quality of service both they and their customers expect.
Digital 360 provides the framework for organizations to provide a personalized customer experience, rather than blanket marketing campaignsLawrence Coppin, director of Salesforce at Virtusa
It’s the perfect tool for companies that are deeply dedicated to learning about each customer and their unique needs. “Our clients are constantly striving to know their customers better at every touchpoint,” Coppin added.
This understanding is fundamental to driving customer loyalty — a key factor for success in a world where customers have more power than ever before.
For Virtusa, helping clients maximize the benefits of Digital 360 is simple. That’s because the cloud-based, user-friendly platform is easy for companies of all sizes to learn and scale.
Digital 360 provides an array of out-of-the-box, point-and-click tools that allow customers to quickly build and configure flexible and scalable apps. These Apps can be built upon and adapted to reflect the ever-changing needs of the customerLawrence Coppin, director of Salesforce at Virtusa
Such personalization is powered by data. “By building this 360-degree view of the customer, Digital 360 empowers agents with tools such as the marketing cloud to recommend products and services to the right customer at the right time,” Coppin said.
Data also ensures that companies have complete insight into their customers’ needs and behaviors, which can then be used to strengthen marketing, bolster sales, and reinforce customer loyalty.
Whether it’s helping a customer service agent spot an upsell opportunity, or helping complete a customer’s unfinished shopping journey, data is at the heart of Digital 360.
Together, all of these capabilities are what help companies who use Digital 360 not only survive — but thrive — during uncertain times.
Digital 360 is so valuable to businesses because it combines industry-leading marketing, commerce, and experience clouds to help create seamless online interactions. It also has three exceptionally important aspects responsible for the success of its users:
By integrating your commerce systems, marketing technology, service portals, and social media together on a cloud-based platform, you can effectively create a more educated strategy.
After compiling and organizing all of your data, you’ll be able to create personalized experiences for everyone, essentially giving you the power to please every customer.
Instead of a standard software update, Digital 360 is designed as an evolving technology in itself. In other words, everyone and everything else adapts to Digital 360, as it’s become the industry standard of making companies - and technologies - absolutely agile.
Subscribe to keep up-to-date with recent industry developments including industry insights and innovative solution capabilities
Virtusa Corporation is a global provider of digital business strategy, engineering, and IT services that helps clients change, disrupt, and unlock new value through innovation and engineering. Virtusa’s healthcare and life sciences practice pushes boundaries by pioneering solutions that address the changing needs of payers, providers, medical device manufacturers, pharmaceuticals, and government organizations. Their exceptional quality in digital engineering and transformational IT capabilities diminish worries about increased cost of care, industry consolidation, and regulatory compliance.