Skill: Target Architect
Role / Tier: T1
Define audience strategy, an analytics framework and a roadmap to reach identified KPIs within the Tech stack including, DMP, CRM campaign manager, Analytics
Work closely with Data Science department in order to create a unified view of audience data
Defining data and integration architectures to support marketing automation and own the detail integration patterns for integrating MDM, MarTech and AdTech solutions
Contribute to and support the development and execution of audience strategies that enables the most effective use of the data assets
Analyze internal, external or integrated audience data and information to identify insights that support business decision and initiatives
Influence internal teams and take a leadership role to ensure that key audience segmentations are used appropriately and regularly
Become the key resource for DMP segmentation
Contribute to the creation of a crossdevice segmentation strategy to establish a large pool of UID profiles for universal frequency capping
Understand the existing trait taxonomy to develop potential additional and relevant audience segments for programmatic and marketing automation usage
Help define and manage processes to continually maintain and improve audience data quality identify and manage new data management processes and controls for all divisional data sources to improve operational efficiency and return on technology investment ROT
Any UG/ PG Degree
Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 37,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.
Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.
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